Product Manager, Marketing Data & Fan Insights

World Wrestling Entertainment, Inc.; Stamford (CT); On-site; USD 105,000 - 140,000; Full time

Job summary

World Wrestling Entertainment, Inc. in Stamford, CT seeks a Product Manager (Marketing) to lead data-product initiatives across email marketing platforms and a Customer Data Platform.

You will craft roadmaps, write detailed user stories, and collaborate with data engineers, analysts, and marketing stakeholders to activate fan data and drive lifecycle marketing. The role requires strong Agile discipline, governance, and the ability to translate business goals into actionable developments with

Qualifications

• 5+ years of experience in Product Management or a related role.
• Bachelor's degree in information systems, Computer Science, or equivalent experience.
• Excellent knowledge and experience in Agile methodologies.

Responsibilities

• Own and deliver data products across our Data Platform, email marketing platforms, and enterprise CDP, ensuring they support audience growth, segmentation, lifecycle journeys, and measurable activation outcomes.
• Develop and maintain product roadmaps and stakeholder communications, ensuring clients and partners are informed of progress, changes, and alignment with broader company goals.
• Partner with Data Engineers, Architects, Analysts, and Marketing stakeholders to maintain and enhance the pipelines, integrations, and data models that move campaign, identity, consent, engagement, and customer data between source systems, the data platform, and downstream marketing tools.
• Define data quality standards, governance controls, and operating processes for identity resolution, consent and suppression logic, audience refresh rules, campaign attribution, and fan 360 use cases so marketing teams can activate with confidence.
• Support measurement and experimentation by enabling clean audience definitions, test and control design, and performance reporting that improve targeting, personalization, retention, and lifecycle marketing effectiveness.
• Establish scalable audience management practices, including segmentation logic, audience entry and exit criteria, refresh rules, and alignment across CRM, CDP, and activation platforms.
• Translate high-level business goals into detailed user stories with clear acceptance criteria, workflows, and diagrams where necessary.
• Ensure product roadmaps, backlogs, and delivery plans are aligned with the TKO Data & AI Strategy, including adherence to front door intake and governance policies.

Skills

Product Management

Agile Methodologies

Stakeholder Management

Data Analytics

Education

Bachelor's degree in Information Systems/Computer Science or equivalent

Tools

JIRA

TFS

Job description

World Wrestling Entertainment, Inc. in Stamford, CT seeks a Product Manager (Marketing) to lead data-product initiatives across email marketing platforms and a Customer Data Platform.

You will craft roadmaps, write detailed user stories, and collaborate with data engineers, analysts, and marketing stakeholders to activate fan data and drive lifecycle marketing. The role requires strong Agile discipline, governance, and the ability to translate business goals into actionable developments with