Brand Marketing Manager

Fanatics Inc.; New York (NY); On-site; USD 108,000 - 134,000; Full time

Job summary

Fanatics Inc is seeking a Brand Marketing Manager based in New York to lead day-to-day marketing initiatives and ongoing projects across multiple sports, with a particular emphasis on UFC and WWE.

You will collaborate with Product Development, Creative, Social, Communications, and Commercial teams to deliver campaigns that drive awareness, engagement, and sales, while serving as the day-to-day contact for licensors.

Qualifications

• 5-7 years experience in brand or integrated marketing or agency side.
• Strong project management and ability to manage multiple priorities.
• Excellent communication and collaboration skills across teams.

Responsibilities

• Manage the annual marketing calendar across internal teams and partners.
• Develop and lead marketing plans to raise awareness and drive purchases.
• Collaborate with Product, Social, Content, Communications, Trade, Athlete and Performance teams.
• Lead ongoing meetings with licensors to align on marketing support plans.
• Ensure all marketing efforts comply with guidelines.
• Monitor campaigns and share findings via recap decks.
• Maintain campaign trackers, presentation templates, and shared resources.
• Live the Marketing standards and lead by example.

Skills

Brand marketing

Project management

Stakeholder management

Communication

Education

Bachelor's in Marketing or related

Job description

Summary: Fanatics Collectibles is looking for a Brand Marketing Manager based in New York for our growing Marketing team. We’re searching for a candidate who can manage the successful execution of day-to-day marketing initiatives and ongoing projects across multiple sports particular emphasis on UFC and WWE. If this is experience or a genuine passion of yours,

As part of the Brand & Product Marketing team, you will collaborate across Product Development, Creative, Athlete Marketing, Digital, Social, Communications, and Commercial teams to deliver best-in-class campaigns that drive awareness, engagement, and sales. You'll also serve as the day-to-day marketing point of contact for licensors, ensuring alignment on strategies and unlocking impactful co-marketing opportunities.

This role is ideal for someone who combines strategic thinking with flawless execution - and who's passionate about building unforgettable experiences for collectors.

What you will be doing…

• Be the eyes, ears, and voice of current and future collectors, applying an understanding of insights, demographics, and psychographics to develop and influence marketing programs.
• Managing the annual marketing calendar, ensuring visibility and alignment across internal teams and external partners.
• Build & lead marketing plan and executions that increase awareness and purchase.
• Collaborating cross-functionally with Product, Social, Content, Communications, Trade, Athlete and Performance Marketing teams to ensure seamless execution across verticals.
• Lead ongoing meetings with licensors to track and align on marketing support plans.
• Ensure all marketing efforts are implemented following appropriate guidelines.
• Monitor campaign performance and communicate findings internally via recap decks.
• Contribute to operational excellence by maintaining campaign trackers, presentation templates, and other shared resources.
• Live the Marketing standards (sense of urgency, attention to detail, innovation, calculated risk-taking, and integrity) and lead by example.

What you will bring…

• 5-7 years of experience (including structured internships/work placements) within a brand or integrated marketing team, or within an account management/strategy role within a marketing agency.
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment..
• Exceptional communication and collaboration skills; comfortable influencing stakeholders at all levels.
• Self-motivated and highly organized to support day-to-day evolving tasks and projects within a team and independently.
• Passionate about sports – in particular UFC, WWE, MLS, and Tennis (knowledge of the trading card and collectibles space is a plus).
• Proficient in Microsoft Office with the ability to create compelling and informative presentations.
• Degree in Marketing or related discipline preferred.

The salary range forthis position is $107,500-$133,750, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (On-site)