Product Manager - Market Development

DEXIS; Finland (MN); On-site; USD 104,000 - 150,000; Full time

Job summary

DEXIS, part of Envista, is seeking a Market Development Product Manager to drive growth across Emerging Markets (LATAM, APAC, and MEA). Based in Tuusula, this full‑time role focuses on expansion, demand generation, and commercial capability building aligned with business goals.

You will translate strategy into measurable results with regional stakeholders, lead launch planning, demand programs, and distributor partnerships, traveling internationally up to 25–40%.

Qualifications

• Bachelor's degree required.
• 5-10+ years in Product Management, Market Development, or Commercial Strategy.
• Experience in Emerging Markets and distributor-led models.
• Medical device, dental, or imaging experience preferred.
• Strong financial and analytical capability.

Responsibilities

• Defining and executing regional market development strategies and identifying high-potential markets.
• Developing and localizing go-to-market approaches (segmentation, pricing, channels, training).
• Driving demand generation through KOL engagement, clinical education, and digital campaigns.
• Strengthening distributor performance and expanding channel partnerships.
• Leading forecasting, performance tracking, and KPI-driven actions.
• Contributing to product roadmap decisions and regional launch planning.
• Enhancing installed base utilization through services, software, and ecosystem adoption.
• Collaborating with Regulatory Affairs to ensure timely product registrations in priority markets.

Skills

Market development

Product management

Strategic thinking

Data analysis

Stakeholder management

Education

Bachelor's degree

Master's degree preferred

Tools

CRM tools (e.g., Salesforce)

Excel / data analytics

Job description

Join DEXIS, part of Envista, as a Market Development Product Manager. In this role, you will drive growth across Emerging Markets (LATAM, APAC, and MEA) by identifying expansion opportunities, enabling localized go-to-market execution, and accelerating adoption of the imaging portfolio. This role focuses on market expansion, demand generation, and commercial capability building aligned with business goals. The position is based in Tuusula.

Role & Responsibilities

In this role, you will lead the growth of our Emerging Markets by translating strategy into tangible results across priority countries. You act as a key partner to regional stakeholders and drive market development through data-driven insights and strong commercial execution.

Your Key Responsibilities Include

• Defining and executing regional market development strategies and identifying high-potential markets
• Developing and localizing go-to-market approaches (segmentation, pricing, channels, training)
• Driving demand generation through KOL engagement, clinical education, and digital campaigns
• Strengthening distributor performance and expanding channel partnerships
• Leading forecasting, performance tracking, and KPI-driven actions
• Contributing to product roadmap decisions and regional launch planning
• Enhancing installed base utilization through services, software, and ecosystem adoption
• Collaborating with Regulatory Affairs to ensure timely product registrations in priority markets

You will succeed by combining strategic thinking with hands-on execution - building scalable playbooks, driving market share growth, and delivering measurable business impact across diverse markets.

Job Requirements

We are looking for a commercially driven, strategic professional who combines strong analytical capabilities with hands-on execution.

Qualifications

• Bachelor's degree required; Master's Degree preferred
• 5-10+ years in Product Management, Market Development, or Commercial Strategy
• Experience in Emerging Markets and distributor-led models
• Medical device, dental, or imaging experience preferred
• Strong financial and analytical capability

Core Competencies

• Leadership - builds trust, takes initiative, and drives alignment across stakeholders
• Influence - gains support across teams, regions, and external partners
• Strategic Thinking - makes sound decisions that support growth and market priorities
• Communication - communicates clearly across functions, regions, and cultures
• Global Mindset - understands diverse markets, channels, and customer needs
• Results Orientation - delivers measurable outcomes and follows through on priorities
• Judgment and Courage - makes tough decisions and navigates ambiguity with confidence
• Integrity - acts ethically and upholds company standards in all interactions

This is a full-time, permanent position based primarily on-site in Tuusula, but it also requires international travelling up to 25-40%, depending on business needs, market priorities, and key commercial activities.

This is a unique opportunity to take on a high-impact role at the forefront of our Emerging Markets growth, where you can directly influence business performance and market expansion across a global landscape. You will work in an international and collaborative environment that values initiative, accountability, and new ideas, while offering strong opportunities for professional growth and career development. With us, you will have the chance to shape go-to-market strategies, drive innovation, and see tangible results of your work in a dynamic and evolving business.

Operating company: DEXIS