Product Manager, Intake & Enrollment

Momsmeals; Ankeny (IA); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

401(k) match

Life insurance

Health, dental and vision insurance

Job summary

Mom's Meals is seeking a Product Manager, Intake & Enrollment, to own the capabilities and workflows that support the earliest stages of the customer journey, from referral to enrollment. You will collaborate with engineering, research, design, analytics, and business stakeholders to translate insights into scalable solutions that improve efficiency, conversion, and service delivery.

Salesforce will be a core platform within your domain, requiring strong CRM workflow understanding and

Qualifications

• 4-6 years of product management experience, preferably within healthcare or regulated industries.
• Experience with Salesforce CRM and customer-facing workflow management systems.
• Experience supporting referral management, enrollment, customer onboarding, lead management, or other top-of-funnel business processes.
• Understanding of Medicaid programs, managed care organizations, provider networks, care coordination, and referral-driven services.
• Demonstrated ability to manage product capabilities from discovery through delivery in Agile environments.
• Strong analytical skills and ability to use operational and customer data to drive prioritization decisions.
• Experience applying AI-enabled tools and automation to improve operational workflows and product management effectiveness.
• Excellent written and verbal communication across technical and non-technical audiences.
• Strong collaboration skills and ability to build trust across business and technology teams.
• Curiosity, adaptability, and eagerness to learn and grow.

Responsibilities

• Own product capabilities for referral management, eligibility, intake, enrollment, and other top-of-funnel experiences.
• Partner with Intake, Customer Care, Operations, Marketing, providers, and health plan stakeholders to identify workflow challenges and opportunities.
• Conduct user interviews, analyze workflows, and review data to uncover pain points and opportunities to improve experiences.
• Monitor referral, intake, enrollment, conversion, throughput, and adoption metrics to guide enhancements.
• Translate business needs and discovery findings into workflow journeys, product requirements, user stories, and acceptance criteria.
• Collaborate with Salesforce admins, architects, and engineering to improve Salesforce-based workflows and automation.
• Support product launches, training, documentation, and adoption strategies for new capabilities.
• Communicate priorities, progress, risks, and outcomes clearly to stakeholders and partners.
• Collaborate with analytics to define reporting and visibility for intake operations and product performance.

Skills

Product management experience

Agile

Analytical skills

Communication

Collaboration

Prioritization

AI/Automation awareness

Curiosity/adaptability

Tools

Salesforce CRM

Job description

As a Product Manager, Intake & Enrollment at Mom's Meals, you'll own the capabilities, workflows, and experiences that support the earliest stages of the customer journey, from referral and enrollment through qualification and intake. You'll work closely with case managers, care coordinators, providers, health plans, and internal operations teams to streamline processes, reduce friction, and improve customer outcomes.

Partnering with engineering, research, design, analytics, and business stakeholders, you'll translate customer, user, and operational insights into scalable solutions that improve efficiency, conversion, and service delivery. Salesforce will be a core platform within your product domain, requiring a strong understanding of CRM-driven workflows, customer experiences, and operational processes. This role is ideal for a product manager who enjoys solving operational challenges, improving workflow efficiency, and creating seamless experiences at the front door of the customer journey.

Salary range: $110,000-130,000 plus 10% bonus

Remote hires will be required to travel to our headquarters in Ankeny, IA (company paid) on their first day for orientation.

At this time, we are NOT considering applicants that require immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.

Benefits

Our employees enjoy a generous package of benefits that we are thrilled to provide, and feel is part of what makes us different as an employer. We value our team members, and this is one way we can show it.

Benefits include:

• -PTO, holiday pay and holiday of choice
• -401(k) match
• -Life insurance
• -Short-term disability
• -Health, dental and vision insurance
• -Maternity/paternity leave
• -Health savings account (HSA)
• -Flex spending accounts (FSA) – health and dependent

• Own product capabilities supporting referral management, eligibility, intake, enrollment, and other top-of-funnel customer experiences
• Partner with Intake, Customer Care, Operations, Marketing, providers, case managers, care coordinators, and health plan stakeholders to identify workflow challenges and opportunities for improvement
• Conduct user interviews, analyze workflows, and review operational data to uncover pain points and opportunities to improve customer and employee experiences
• Monitor referral, intake, enrollment, conversion, throughput, and adoption metrics, prioritizing enhancements that improve operational performance and customer outcomes
• Translate business needs and discovery findings into workflow journeys, product requirements, user stories, and acceptance criteria
• Partner closely with Salesforce administrators, architects, and engineering teams to improve Salesforce-based workflows, automation, and user experiences
• Collaborate with engineering to deliver solutions that are scalable, usable, and operationally effective
• Support product launches, training, documentation, and adoption strategies to ensure successful implementation of new capabilities
• Communicate priorities, progress, risks, and outcomes clearly to stakeholders and business partners
• Collaborate with analytics teams to define reporting and visibility needed to support intake operations and product performance

• 4-6 years’ product management experience, preferably within healthcare, healthcare technology, or other regulated industries
• Experience working with Salesforce CRM and customer-facing workflow management systems
• Experience supporting referral management, intake, enrollment, customer onboarding, lead management, customer acquisition, or other top-of-funnel business processes
• Understanding of Medicaid programs, managed care organizations, provider networks, care coordination, case management, or referral-driven healthcare services
• Demonstrated ability to manage product capabilities from discovery through delivery in Agile environments
• Strong analytical skills and ability to use operational and customer data to drive prioritization decisions
• Experience applying AI-enabled tools and automation to improve operational workflows, product management effectiveness, and customer or business outcomes
• Ability to translate complex business processes into clear requirements, user stories, and acceptance criteria
• Excellent written and verbal communication skills across technical and non-technical audiences
• Strong collaboration skills and ability to build trust across business and technology teams.
• Curiosity, adaptability, and eagerness to learn and grow

• Repetitive motions that include the wrists, hands and/or fingers
• Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
• Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus