Senior Product Manager (Messaging)

ZipRecruiter, Inc.; Santa Monica (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

ZipRecruiter, Inc. seeks a senior product leader to own the job-seeker messaging portfolio. You will decide what messages exist, define targets, and balance volume with user trust, delivering the right notification at the right time.

You will work with data science, ML, and marketplace teams to optimize outcomes for job seekers and employers. You will drive experiments, interrogate results, and own the end-to-end lifecycle messaging strategy, including deliverability, sender reputation, and

Qualifications

• Proven leadership with 5+ years in product management and delivering results.
• Autonomy to drive massive impact and accountability across the messaging portfolio.
• Passion for user research and speaking with users to inform decisions.
• Experience with lifecycle or notification messaging at consumer scale and balancing engagement with trust.
• Strong written and verbal communication across engineering, data science, design, and GTM teams.
• Data-driven, SQL-enabled, and comfortable performing AB experiments and interpreting results.
• Experience with AI/ML features in ranking, relevance, or recommendations.
• Marketplace work with cross-side impact on outcomes and incentives.
• Knowledge of deliverability, sender reputation, and compliance regimes.

Responsibilities

• Own the messaging product for ZipRecruiter’s core channel across email, push, and lifecycle events.
• Define which messages exist, when they are sent, and how to balance volume with trust and retention.
• Collaborate with data science and ML teams to drive ranking and relevance in sends.
• Coordinate with employer-side product teams to optimize outcomes for employers.
• Lead experiments, analyze results, and translate insights into long-term business health.
• Protect the channel by focusing on deliverability, compliance, and opt‑in/opt‑out systems.

Skills

Leadership

Self-Motivation

Customer Obsession

Lifecycle Messaging

Communication

Analytical

AI/ML Fluency

Marketplace Experience

Send-Decisioning

Deliverability Literacy

Job description

• Messaging is how ZipRecruiter shows up for job seekers when they are not on the site. Every day we send millions of emails and push notifications: new job alerts, fresh matches, communications from employers, and updates on applications already in flight
• This portfolio is one of the largest single sources of job applications on ZipRecruiter, and it is the primary channel for re-engaging job seekers who would otherwise drift away
• You will own Product for this entire channel
• That means deciding which messages exist and what each one is for, who receives them and when, how the portfolio balances message volume against job seeker trust and long-term retention, and how we decide for each job seeker the single best thing to send next
• The role sits at the center of the marketplace. Your messages carry the output of our matching and ranking models, so you will work daily with data science and machine learning teams
• Your sends drive employer outcomes, so you will coordinate with employer-side Product teams on how to drive the most effective outcomes for them
• And you own a channel with real constraints: deliverability, sender reputation, compliance, and a finite budget of seeker attention
• Act as an Owner: Take full accountability for the jobseeker messaging domain, from portfolio-level KPI setting to the details of individual message performance
• Optimize the portfolio: We send dozens of distinct message types. You will lead the thinking behind which, when, and how many messages we send, and via which channels
• Obsess over your metrics: Applications delivered, job seeker activation and retention, unsubscribes and complaint rates, and the revenue carried by email placements. You will know how every message class contributes to each, and you will interrogate the why behind the numbers
• Run on experiments: You will design experiments, read, and resolve them with judgment about long‑term business health, looking beyond short‑term engagement
• Partner deep in the stack: Work with the engineering teams that own the messaging platform, with recommendations and matching teams on ranking and match quality inside your sends, and with the marketplace teams to understand how your product can move the needle on supply and demand
• Protect the channel: Deliverability, sender reputation, compliance, and opt‑in/opt‑out systems are critical areas of Product focus
• Voice of the Job Seeker: Serve as the voice of the job seeker for off‑platform touchpoints. Talk to job seekers, run research, and develop the storyline behind how our messaging strategies impact the users and the business

• Proven Leadership: 5+ years of proven success in product management, with a record of delivering results
• Self-Motivation: You are highly driven and thrive when given the autonomy to drive massive impact
• Customer Obsession: You have a passion for speaking directly with your users and personally conducting user research
• Lifecycle or Notifications Experience: You have owned email, push, or lifecycle messaging products at consumer scale, and you understand the tension between engagement volume and user trust
• Strong Communication: You write and speak clearly, and collaborate well across engineering, data science, design, and go‑to‑market stakeholders
• Deeply Analytical: You are a data‑obsessed problem solver who doesn't just look at dashboards but interrogates the "why" behind the numbers. You are comfortable in SQL and fluent in A/B experimentation
• AI/ML Fluency: You understand how to leverage machine learning to solve user problems, and you have shipped product features powered by ranking, relevance, or recommendation models
• Marketplace Experience: Previous experience at a two‑sided marketplace (e.g., jobs, real estate, rideshare), where your work on one side had to account for outcomes on the other
• Send-Decisioning or Growth Systems: Experience building message selection, frequency capping, or channel orchestration systems, or growth/CRM automation at scale
• Deliverability Literacy: Working knowledge of email deliverability, sender reputation, and compliance regimes including SMS/RCS