Product Manager (Growth, Monetization)

WHOOP; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave

Stock options

WHOOP membership for you and a loved 1

Health benefits

Wellness stipend

Sleep performance incentive

Job summary

WHOOP is seeking a Product Manager II for the Growth Product team to own monetization areas across the business. You will define value creation across memberships and products, driving sustainable growth while delivering compelling member experiences.

You will work with Engineering, Design, Analytics, Finance, Marketing, and other Product teams to translate insights into roadmap priorities and measurable outcomes. Focus areas include pricing, promotions, upsells, bundles, and new business models.

Qualifications

• Strong product management experience with consumer apps or subscription services.
• Analytical mindset with ability to size opportunities and build business cases.
• Experience leading growth and monetization initiatives across product lines.

Responsibilities

• Own monetization strategy and roadmap for multiple experiences and offerings.
• Lead end-to-end product discovery, delivery, and iteration with cross-functional partners.
• Design and run rigorous experimentation programs (A/B tests, hypotheses, trade-offs).
• Develop deep quantitative understanding of customer behavior, willingness to pay, and unit economics.

Skills

Product management

Growth analytics

Monetization strategy

A/B testing

Roadmap prioritization

Cross-functional collaboration

Tools

SQL

Excel/Sheets

Amplitude

Mixpanel

Job description

• We're looking for a Product Manager II to join the Growth Product team and own key areas of monetization across the WHOOP business
• As WHOOP expands its membership offerings and product portfolio, this role will help define how we create and capture value across products and membership experiences - driving sustainable growth while delivering compelling experiences for members
• This is a highly analytical role at the intersection of product, growth, and business strategy. You'll identify and size monetization opportunities, develop hypotheses about customer behavior and willingness to pay, build analytical business cases to inform roadmap prioritization, and translate those insights into product experiences and experiments
• You'll partner closely with Engineering, Design, Analytics, Finance, Marketing, and other Product teams to connect product decisions to measurable business outcomes
• Own the strategy and roadmap for key monetization experiences, with potential areas including pricing, promotions, upsells, membership plans, product bundles, and new business model opportunities
• Develop and prioritize the monetization roadmap using rigorous analytical business cases, balancing the size of the opportunity, customer impact, business value, level of effort, and strategic importance to determine where the team should invest
• Own and deeply understand monetization KPIs, using quantitative analysis of customer behavior, funnel performance, unit economics, and financial outcomes to uncover opportunities and make roadmap decisions that contribute to company growth goals
• Lead end-to-end product discovery, delivery, and iteration - partnering deeply with Engineering, Design, Analytics, Finance, and Marketing to turn ambiguous monetization opportunities into scalable, high-impact customer experiences
• Design and run a rigorous experimentation program: form explicit hypotheses, structure A/B tests, evaluate trade-offs across conversion, revenue, retention, and customer value, and translate learnings into a compounding roadmap of wins
• Develop a deep quantitative understanding of customer behavior across the member lifecycle, using data and customer insights to identify patterns, segment opportunities, understand willingness to pay, size potential impact, and build compelling business cases for investment across multiple products and offerings

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership - plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can't beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

The ideal candidate will have experience with mobile app development and consumer subscription businesses with multiple product lines, combining strong quantitative skills with customer empathy and product intuition to help evolve the WHOOP business model3-5+ years of product management, growth, or related experience with a demonstrated track record of shipping consumer products or experiences that produced measurable business impactExceptional quantitative and analytical skills with the ability to independently structure complex analyses, develop a deep understanding of customer behavior, identify meaningful patterns in customer and business data, and translate those insights into product strategy and decisionsStrong product intuition and customer empathy paired with a rigid, data-informed mindset; able to form explicit hypotheses, validate assumptions, and connect product decisions to outcomes such as conversion, revenue, retention, lifetime value, and unit economicsExperience working with consumer subscription businesses with multiple product lines, offerings, or revenue streams, ideally including direct experience developing mobile app productsStrong understanding of growth and monetization mechanics, with experience in areas such as pricing, promotions, upsells, subscription economics, experimentation, or business model developmentStrong experience developing and prioritizing product roadmaps, with demonstrated ability to build analytical business cases, quantify opportunities, evaluate competing investments, and translate insights into clear product prioritiesExcellent written and verbal communication skills with the ability to drive alignment across technical and non-technical partners, articulate trade-offs clearly, and operate effectively in ambiguous, fast-moving problem spacesStrong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions