Product Manager for Digital Marketing Campaign Strategy & Execution

Scorpion Therapeutics; Bannockburn (IL); On-site; USD 150,000 - 190,000; Full time

Job summary

Scorpion Therapeutics is seeking an experienced marketing technology product leader to co-own a multi-year roadmap for modernizing campaign operations, journey orchestration, and audience activation. You will partner with Marketing, Technology, Data & Analytics, and Operations to translate strategy into actionable roadmaps and measurable outcomes.

The role requires strong product management across strategy, governance, and adoption, with deep experience in marketing tech platforms and

Qualifications

• 8+ years of relevant product management experience.
• Strong track record across strategy, prioritization, delivery, adoption, lifecycle management and governance.
• Experience with marketing technology platforms (CRM/CDP/workflow orchestration/automation/personalization/analytics) and marketing campaign operations.
• Experience with attribution/experimentation, KPI reporting and dashboards.
• Strong Agile/SDLC/DevSecOps knowledge and stakeholder management.
• Salesforce ecosystem experience preferred; related certifications helpful.
• Direct experience in marketing tech/campaign operations/CRM/lifecycle/journey orchestration/audience activation/measurement; regulated industry experience.

Responsibilities

• Co-own a multi-year digital marketing capabilities roadmap to modernize operations and measurement.
• Partner across Marketing, Technology, Data & Analytics, Operations to translate strategy into product roadmaps.
• Define scalable operating model and automate workflows, handoffs, approvals, and measurement routines.
• Enable adoption and evolution of marketing technologies and compliant audience activation; support cross-channel orchestration.
• Co-own measurement/attribution roadmap and develop measurement frameworks with dashboards and feedback loops.
• Establish product vision for intelligent marketing operations and translate AI use cases into requirements with human oversight.

Skills

Product management

Marketing tech

Agile/SDLC

Stakeholder mgmt

Campaign operations

Education

Bachelor’s degree

Tools

Salesforce

CRM platforms

CDP

Job description

How You Will Contribute

• Co-own a multi-year digital marketing capabilities roadmap to modernize campaign operations, journey orchestration, audience activation, measurement, attribution, and marketing technology.
• Partner across Marketing, Technology, Data & Analytics, Operations, and partners to translate strategy and operational needs into product roadmaps, platform capabilities, and measurable outcomes.
• Define future-state operating model and scalable campaign operating practices; simplify/automate/standardize workflows, handoffs, approvals, and measurement routines.
• Enable adoption/evolution of marketing technologies, CDPs/CRM/automation/personalization/analytics; support compliant audience activation (consent, suppression, frequency) and cross-channel orchestration.
• Co-own measurement/attribution roadmap (multi-touch, experimentation, test-and-learn) and develop measurement frameworks; partner on metrics, dashboards, insights, and optimization feedback loops.
• Establish product vision for intelligent marketing operations (workflow automation, predictive insights, AI decisioning/next-best-action) and translate AI use cases into product requirements and operating practices with human oversight.

Skills & Qualifications

• 8+ years relevant experience; Bachelor’s degree (or equivalent in related fields).
• Strong product management across strategy, prioritization, delivery, adoption, lifecycle management, governance, and value realization.
• Experience with marketing technology platforms (CRM/CDP/workflow orchestration/automation/personalization/analytics) and marketing campaign operations.
• Experience with attribution/next-best-action/experimentation, KPI reporting/ROI, dashboards, and optimization loops.
• Strong Agile/SDLC/DevSecOps/platform governance knowledge; excellent stakeholder management.
• Salesforce ecosystem experience preferred; related Salesforce certifications preferred.
• Required: direct experience in marketing tech/campaign operations/CRM/lifecycle/journey orchestration/audience activation/personalization/measurement; regulated-industry experience (e.g., healthcare/life sciences/financial services).

Leadership Expectations

• Serve as Associate Director digital product leader; mentor Product Owners and drive measurable business outcomes.