Digital Marketing Manager

HireMinds; Columbia (SC); On-site; USD 70,000 - 90,000; Full time

Job summary

HireMinds is seeking a senior digital marketing professional in the United States to lead growth strategies across channels, optimize campaigns, and collaborate with analytics and product teams. You’ll own lead generation, nurture journeys, and ROI-focused optimization.

You will manage agency relationships, analyze performance data, and stay ahead of trends with a hands-on, results-oriented approach. Bachelor’s degree and 5+ years required.

Qualifications

• Bachelor's degree and 5+ years of digital marketing, growth marketing, or demand generation experience.
• Strong understanding of digital strategy, lead generation, customer acquisition, and the marketing funnel.
• Experience managing digital marketing programs and agency relationships.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Experience with campaign reporting, performance measurement, and optimization.
• Familiarity with SEO/SEM, email, social, display, and web marketing.
• Experience with Salesforce and/or marketing automation platforms such as Marketo is a plus.
• Familiarity with A/B testing, conversion optimization, and business intelligence tools is a plus.
• Strong communication, project management, and cross-functional collaboration skills.

Responsibilities

• Guide the development of digital growth marketing strategies focused on lead generation, customer acquisition, conversion optimization, nurture, and ROI
• Plan cohesive digital marketing strategies across web, SEO/SEM, email, social media, webinars, and display advertising
• Work closely with key stakeholders to develop strategies across growth-focused digital channels
• Measure and report on digital marketing campaign performance in partnership with the Growth Analytics team
• Identify trends and insights and use them to optimize spend and performance
• Recommend A/B testing opportunities to continually optimize campaigns, tactics, creative, and marketing assets
• Coach cross-functional teams on digital marketing best practices across emails, landing pages, forms, ads, and other tactics
• Manage relationships with outside vendors and agency partners
• Provide input on lead nurturing, buying group journeys, email campaigns, conversion optimization, and sales handoffs
• Stay current on digital marketing trends, technology, and best practices and serve as a subject matter expert
• Collaborate with marketing, creative, product, analytics, and development teams to identify and solve business needs

Skills

Digital marketing

Growth marketing

Lead generation

Conversion optimization

Campaign reporting

Analytics

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Salesforce

Marketo

Job description

What You’ll Do

• Guide the development of digital growth marketing strategies focused on lead generation, customer acquisition, conversion optimization, nurture, and ROI
• Plan cohesive digital marketing strategies across web, SEO/SEM, email, social media, webinars, and display advertising
• Work closely with key stakeholders to develop strategies across growth-focused digital channels
• Measure and report on digital marketing campaign performance in partnership with the Growth Analytics team
• Identify trends and insights and use them to optimize spend and performance
• Recommend A/B testing opportunities to continually optimize campaigns, tactics, creative, and marketing assets
• Coach cross-functional teams on digital marketing best practices across emails, landing pages, forms, ads, and other tactics
• Manage relationships with outside vendors and agency partners
• Provide input on lead nurturing, buying group journeys, email campaigns, conversion optimization, and sales handoffs
• Stay current on digital marketing trends, technology, and best practices and serve as a subject matter expert
• Collaborate with marketing, creative, product, analytics, and development teams to identify and solve business needs

What We’re Looking For

• Bachelor’s degree and 5+ years of digital marketing, growth marketing, or demand generation experience
• Strong understanding of digital strategy, lead generation, customer acquisition, and the marketing funnel
• Experience managing digital marketing programs and agency relationships
• Strong analytical skills with the ability to turn data into actionable recommendations
• Experience with campaign reporting, performance measurement, and optimization
• Familiarity with SEO/SEM, email, social, display, and web marketing
• Experience with Google Analytics and Google Tag Manager
• Experience with Salesforce and/or marketing automation platforms such as Marketo is a plus
• Familiarity with A/B testing, conversion optimization, and business intelligence tools is a plus
• Strong communication, project management, and cross-functional collaboration skills