Product Manager, Direct to Consumer

ACTIVISION PUBLISHING, INC.; Santa Monica (CA); On-site; USD 114,000 - 211,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account (HSA) or Health

Life and AD&D insurance

Disability insurance

401(k) with company match

Tuition reimbursement

Paid holidays and vacation

Sick time

Floating holidays

Parental leave

Job summary

Activision Publishing, Inc. is seeking a Product Manager, Direct to Consumer for Call of Duty: Mobile in Santa Monica. This onsite role drives growth of direct-to-consumer revenues through the company’s web and in-game stores, shaping strategy, roadmaps and performance analytics.

You will partner with product, marketing and Tencent teams, develop and test improvements, and present insights to leadership. The role requires 5+ years in product management and strong analytical tools usage.

Qualifications

• 5+ years of product management or similar experience.
• Ability to synthesize insights from analysis and research to diagnose root causes and make recommendations.
• Experience using SQL, Tableau, Excel or other analytics tools to generate insights from data.
• Experience using AI tools to improve work quality and efficiency.
• Strong influence and cross-functional collaboration skills.
• Strong execution with bias to action and track record of hitting business outcomes.
• Strong structured and critical thinking to define strategy and hit goals.
• Willingness to meetings in the evening with Asia colleagues (rarely, 1–2 times a week).

Responsibilities

• Drive direct-to-consumer revenue growth for Call of Duty: Mobile store and web store.
• Generate deep understanding of direct-to-consumer performance via analysis and player research.
• Propose improvements for offers, promotions, loyalty, checkout, personalization, and growth experiments.
• Plan, design, execute and analyze A/B tests to refine roadmap.
• Collaborate with internal teams and payment partners to improve store design and value propositions; coordinate with Marketing for traffic growth.
• Communicate performance, plans and improvement recommendations to stakeholders across the org.

Skills

Product management

Data-driven decision making

Analysis & research

AI tools

Cross-functional collaboration

Execution with bias to action

Strategic planning

Meetings with Asia-time zones

Tools

SQL

Tableau

Excel

Job description

Job Title

Product Manager, Direct to Consumer

Requisition ID

R028088

Reporting To

Associate Director of Product

Department

Call of Duty: Mobile Product Team

Location

Santa Monica, California (Onsite 4 days per week)

Job Description

As a Product Manager, you will help drive growth of direct to consumer revenues for Call of Duty: Mobile, including our own web store and third party stores. You will help design the strategy and roadmap, ideate improvements, and generate insights from looking at performance, to drive revenue growth. You will lead and partner closely with various stakeholder groups, including our external web store payment partners, product team, marketing team, and CODM development team at Tencent in China, to gain alignment and execute on your plans. You will also generate robust analysis and actionable insights into the performance of the store, to inform our future direction. You’ll report to the Associate Director of Product, Direct to Consumer, who leads our direct to consumer efforts. This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.

Main responsibilities

• Drive direct to consumer revenue growth
• Generate a deep understanding of our direct to consumer performance through analysis and player research
• Generate ideas to improve our exclusive offers, seasonal promotions, loyalty/retention offers, checkout improvements, personalization features, and growth experiments, to improve our overall roadmap and strategy
• Ideate, design, execute and analyze A/B tests, and apply learnings to improve our roadmap
• Work closely with our internal teams and payment partners to improve our store design and value propositions, and our marketing team to drive more traffic to the store
• Communicate performance, product plans, and improvement recommendations to stakeholders across the organization

Minimum Requirements

• 5+ years of experience in product management or another relevant role
• Able to clearly synthesize insights from analysis and research to diagnose root causes of problems and generate recommendations
• Experience using SQL, Tableau, Excel, or other analytical tools to generate insights from data
• Experience using AI tools to help improve the quality and efficiency of your work
• Strong influence skills, able to work well with others across cross-functional teams
• Strong execution skills with bias to action and track record in hitting business outcomes
• Strong structured and critical thinking skills, able to define a strategy and build a plan to hit goals
• Able to do meetings in the evening with colleagues in Asia (typically no more than once or twice a week)

Extra Points

• Experience with similar mobile games or on similar direct-to-consumer initiatives is helpful but not required for this role
• Basic understanding of statistics, including experience with A/B testing

Our World At Activision

We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences. We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy.

Rewards

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance. Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

Pay

In the U.S., the standard base pay range for this role is $114,080.00 - $211,048.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

Equal Opportunity & Diversity Statements

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [e-mail].