Product Manager: Customer Segmentation & Personalization

Highmark Health Company; United States; Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Senior Product Leader to develop product strategies and operating models for enterprise personalization and data-driven decision making. You will maintain product roadmaps, prioritize investments, and collaborate with analytics, data, and technology teams to drive adoption and business value.

The role focuses on defining value propositions, vision, and strategic direction, securing stakeholder support, and translating objectives into actionable plans with measurable

Qualifications

• Bachelor's degree in science, technology, mathematics or related field or equivalent experience.
• 3 years of Product experience.
• 3 years with the Software Lifecycle.
• 1 year of Advanced domain experience.
• 1 year with the Agile process.
• Experience designing and operationalizing customer segmentation capabilities.

Responsibilities

• Understand the department's and the company's strategic roadmap and develop a holistic product vision and strategy.
• Anticipate future needs and identify asset improvement opportunities using metrics and qualitative input.
• Represent the product in governance meetings.
• Set and communicate roadmaps, priorities, experiments, and decisions across audiences.
• Own the product backlog and refresh priorities with internal and partner input.
• Drive cross-product and cross-customer value and learning.

Skills

Business Acumen for P&Ls

Communication

Conflict Management

Education

Bachelor's degree in science, technology, mathematics or related field

Job description

Highmark Health is seeking a Senior Product Leader to develop product strategies and operating models for enterprise personalization and data-driven decision making. You will maintain product roadmaps, prioritize investments, and collaborate with analytics, data, and technology teams to drive adoption and business value.

The role focuses on defining value propositions, vision, and strategic direction, securing stakeholder support, and translating objectives into actionable plans with measurable