Product Marketing & Operations Lead, Generative AI

TikTok Inc.; San Jose (CA); On-site; USD 159,000 - 272,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid personal time

Job summary

TikTok Inc. in San Jose seeks a product marketing/operations professional to drive go-to-market plans for Generative AI products and new features. The role analyzes user behavior and market signals to shape product direction and uncover opportunities.

You will work closely with Product, Engineering, UX, Communications, Sales, and Strategy to align priorities and bring features to market. Collaboration with external AI partners is also key.

Qualifications

• 3+ years in product marketing/operations in AI or tech/ad industry.
• Passion to learn and use AI products.
• Self-starter with strong project management, risk identification, and cross‑functional coordination.

Responsibilities

• Drive go‑to‑market execution for Generative AI products and new features.
• Analyze user behavior, inbound feedback, and market signals to shape product direction.
• Uncover new product and business opportunities via data‑driven research, trend analysis, and benchmarking.
• Collaborate with Product, Engineering, UX, Communications, Sales, and Strategy to align priorities.
• Support relationship building with external AI partners to expand the ecosystem.

Skills

Product marketing

AI products

Project management

Analytical

Data-driven

Goal-driven

Communication

Team player

Job description

Responsibilities

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world‑leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user‑oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

• Drive execution of go‑to‑market plans to support the launch and adoption of Generative AI products and new features
• Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
• Uncover new product and business opportunities through a mix of data‑driven research, trend analysis, and competitive benchmarking
• Collaborate closely with cross‑functional teams‑including Product, Engineering, UX, Communications, Sales, and Strategy‑to align on priorities and bring features to market effectively
• Support relationship‑building efforts with external AI partners to enhance our product ecosystem and unlock co‑development potential

Qualifications

Minimum Qualifications

• 3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry
• Passion to learn and use AI products
• Self‑starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
• Analytical, data‑sensitive, and goal‑driven.
• Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.

Preferred Qualifications

• Great communicator and team player.
• Comfortable navigating global organizational structures and aligning objectives with cross‑functional teams.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $159000 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short‑term disability coverage
• Long‑term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.