Associate Manager, Ecommerce Analytics and Insights

Mattel, Inc.; El Segundo (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Mattel, Inc. is seeking an Associate Manager, Ecommerce Analytics and Insights in California to transform ecommerce data into actionable business insights for the DTC organization.

You will partner across product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, identify opportunities, and enable data-led decisions. You will create dashboards, conduct advanced analytics, and drive the analytics roadmap while working with cross‑functional teams to

Qualifications

• Bachelor’s in Marketing, Statistics, CS, Economics, Mathematics, Engineering or Finance, or related field.
• 5 years of experience in ecommerce or related field.
• Proficiency in SQL/BigQuery; Python or R preferred.
• Familiarity with Google Analytics and data visualization tools (Data Studio, Tableau).
• Understanding of ecommerce analytics concepts like predictive analytics and RFM scoring.
• Excellent communication and presentation skills for both technical and functional partners.

Responsibilities

• Provide regular performance reporting and communicate key learnings to leadership.
• Use SQL/Python to retrieve, analyze data, and present insights; identify opportunities for ecommerce campaigns.
• Support ad hoc projects across product management, marketing, merchandising, and UX/UI.
• Create and maintain dashboards enabling analytics across the business.
• Contribute to analytics roadmap and data capabilities.
• Coordinate data flows with product teams to ensure consistent tracking.
• Collaborate with Data and Product Management on consumer analytics strategies.
• Support advanced analytics, UI/UX personalization, and A/B testing initiatives.
• Serve as internal subject matter expert for web analytics and ecommerce data.
• Establish and maintain strong relationships with key stakeholders as trusted analytics partner.

Skills

Growth mindset

Communication

SQL/BigQuery

Python or R

Google Analytics

Data visualization

Education

Bachelor’s in Marketing

Statistics

Computer Science

Economics

Mathematics

Engineering

Finance

Tools

Data Studio

Tableau

BigQuery

Job description

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

As the Associate Manager, Ecommerce Analytics and Insights, this role will report into the Sr. Manager, Analytics and Insights. This role will be responsible for transforming ecommerce and consumer data into actionable business insights that influence decision‑making across Digital eCommerce. The role will partner with the DTC organization, including product management, CRM, marketing, merchandising, UX, engineering and data teams to measure performance, identify business opportunities, improve customer experiences, and enable data‑led decision‑making. The role will combine hands‑on analytics, experimentation, measurement strategy, dashboard development to advance Mattel’s direct‑to‑consumer analytics capabilities.

What Your Impact Will Be

• Provide regular performance reporting for the business. Communicate key learnings to business leaders and build on current methodology to guide future analysis and planning.
• Partner with stakeholders to understand business questions, use SQL/Python to retrieve and analyze data, present insights, and recommend opportunities that will contribute to the success of ecommerce and consumer campaigns and initiatives.
• Support ad hoc projects from stakeholders across product management, marketing, merchandising, and the UX/UI teams.
• Create and maintain business‑facing dashboards designed to enable analytics for the broader business.
• Drive vision and contribute to analytics roadmap and digital data capabilities.
• Coordinate updates to data flows with product management teams to ensure consistency of tracking and measurement methodologies across Mattel business units.
• Partner with the Data and Product Management teams on strategies to improve consumer analytics capabilities.
• Support initiatives related to advanced analytics, UI/UX personalization, and A/B testing.
• Serve as an internal subject matter expert for web analytics and ecommerce data, including, but not limited to, training and consultation on cross‑organization projects as needed.
• Establish and maintain strong relationships with key business stakeholders as a trusted source for analytics and business insights.

What We’re Looking For

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Bachelor’s in Marketing, Statistics, Computer Science, Economics, Mathematics, Engineering, Finance, or related field.
• 5 years of experience working in ecommerce or a related field.
• Proficiency in SQL/BigQuery or similar environment, Advanced SQL and Python or R preferred.
• Familiarity with Google Analytics and data visualization tools (Data Studio or Tableau).
• Understanding of and experience with foundational ecommerce customer analytics concepts like predictive analytics and RFM Scoring.
• Excellent communication and presentation skills. Ability to clearly and effectively communicate both verbally and in written/presentation formats to functional and technical partners a must.
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

This role is an in‑office role Monday‑Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch

The Culture at Mattel

Corporate Philanthropy