Manager Consumer Products, Home & Baby

SmartRecruiters, Inc.; El Segundo (CA); Hybrid; USD 126,000 - 158,000; Full time

Job summary

Mattel is seeking a motivated Manager, Consumer Products to join our Consumer Products team in El Segundo, CA. This role leads licensing initiatives for Softlines, partnering with franchise, product development, and marketing to drive revenue growth.

The position requires four days in-office per week under the current hybrid policy, with flexibility to collaborate across regional teams. A strong track record in licensing, storytelling, and leadership is essential for success.

Qualifications

• 8+ yrs of related experience.
• Passion for storytelling, brands and the power of play.
• Growth mindset: curiosity, learning, challenges, improvement.
• Strong knowledge of licensing industry.
• Understanding of licensee partners' structures and objectives.
• Strong analytical and research skills to identify trends.
• Thorough planning skills.
• Ability to foster relationships in a matrixed org.
• Excellent presentation, interpersonal, verbal, and written communication.
• In-office presence following Mattel's policy.
• Demonstrated leadership behaviors and accountability.

Responsibilities

• Oversee multiple CP categories and subcategories as needed.
• Develop and execute licensing plans including strategy, licensee management and annual operating plans.
• Meet or exceed revenue plans for CP brands and categories.
• Guide franchise, product development, and approvals teams to align with commercial needs.
• Perform quarterly whitespace and opportunity analyses; recommend consolidations.
• Define category goals and communicate projects to leadership and teams.
• Coordinate with CP/Franchise retail on cross-category programs and launches.
• Work with commercial teams to ensure alignment of licensed products with vertical lines.
• Evaluate new opportunities; analyze whitespace; monitor trends and consumer insights.
• Provide guidance on campaigns and launch activation plans.

Skills

Storytelling

Brand management

Licensing knowledge

Analytical thinking

Presentation skills

Leadership

Cross-functional collaboration

Data-driven decisions

Stakeholder management

Job description

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard- when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
The North America Consumer Products team delivers strategic category plans and drives licensing partnerships across Mattel's portfolio of brands, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and UNO. We engage consumers by extending our iconic brands & franchises through consumer products.

Job Description

The Opportunity:
Mattel is seeking a motivated Manager, Consumer Products to join our Consumer Products organization based in El Segundo, CA at our corporate headquarters. The Manager, Consumer Products will support the growth of the Softlines business through new initiatives and strategic focus areas.

This role is based at Mattel's El Segundo headquarters, with in-office presence required four days per week in accordance with the company's current hybrid work policy. Flexible working hours are expected to support collaboration across regional teams in Canada, Australia, and New Zealand.

What Your Impact Will Be:

• May oversee multiple CP categories and/or subcategories.
• Supports the development & execution of licensing plans that include category strategy, contract ownership/licensee management and annual operating plans .
• Accountable for establishing and meeting or exceeding revenue plans for CP brands and categories.
• Established expert in assigned categories, influencing and providing guidance to Franchise, Product Development, and Approvals teams to ensure sales and creative materials developed support the commercial needs of the business and drives incremental revenue.
• Completes regular analysis of business opportunities in assigned categories, makes recommendations for consolidation.
• Defines category goals and communicates active projects to leader, retail development, creative, and franchise teams for transparency and seamless coordination.
• Coordinates with CP/Franchise retail development on cross-category programs, including CP roll-out/launch strategies.
• Works with commercial team counterparts (along with leader) to ensure toy adjacent licensed products complement vertical lines and coordinates cross-category pitch presentations at retail.
• Evaluates new business opportunities; whitespace analysis, monitors industry trends and collects available consumer insights (as available) to identify opportunities.
• Provides guidance to creative and franchise marketing teams on campaign prioritization and launch activation plans
• Analyze and summarize quarterly licensee forecasts by identifying change drivers, explaining material variances, and highlighting risks and growth opportunities
• Complete evaluation of potential new licensees; directs whitespace analysis and review of existing partnerships.
• Responsible for career development of team members. Foster a collaborative, inclusive, and growth oriented culture.

Qualifications

What We’re Looking For:

• 8+ yrs of related experience
• A passion for storytelling, brands and the power of play
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Strong knowledge of licensing industry.
• Thorough understanding of the organizational structure and business objectives of licensees and other key business partners.
• Strong analytical and research skills and ability to identify trends.
• Thorough planning skills.
• Ability to foster relationships in a highly matrixed organization.
• Excellent presentation, interpersonal, verbal, and written communication skills
• In-office presence following Mattel's current policy
• Demonstrated Leadership Behaviors
• Communicates with impact
• Set bold goals that challenge boundaries.
• Be accountable for results and decisions within and beyond your team.
• Act decisively and with a sense of urgency.
• Focus on solutions and finding a way forward.
• Root decisions in data and insights.
• Be transparent and freely share ideas and information.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $126,000 and $158,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

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