Product Manager - Acute Care (Hybrid)

Stryker; Portage (MI); Sur place; USD 89 000 - 149 000; Plein temps

Résumé du poste

Stryker in Portage, MI is seeking a Product Manager - Acute Care to execute brand strategies, identify opportunities, and lead development across product lines. You will analyze markets, support product acquisitions, and manage the brand to drive growth.

You will collaborate with sales, engineering, and MarComm to create strategies, launch plans, and compelling messaging. The role requires clinical or medical device experience, strong presentation skills, and the ability to manage multiple

Qualifications

• Bachelor's degree required.
• 4 years of professional work experience.
• Clinical or medical device experience.

Responsabilités

• Understand competitors and gather competitive information.
• Explain product features to customers based on needs.
• Maintain customer engagement and understand customer needs.
• Develop strategic documents: plan, launch plans, etc.
• Educate sales on wound care product features and messaging.
• Articulate clinical relevance of product features (CLRT).
• Develop sales tactics and communications for portfolio features.
• Understand market dynamics and customer value attributes.
• Explain product value and problem solving to customers.
• Create marketing strategies to strengthen customer-product relationships.
• Propose objectives for clinical evidence and evaluate studies.
• Support engineering sustainment projects.
• Tie product portfolio goals to overall company goals.
• Synthesize market trends and strategic focus areas.
• Develop new strategies, tools, and communications for the portfolio.
• Apply clinical and technical knowledge to educate value.
• Coordinate with sales training to set training strategy.
• Provide analytics for pricing decisions.
• Outline communications outcomes for MarComm.
• Set short and long-range improvement goals for the PM team.

Connaissances

Brand management

Cross-functional collaboration

Presentation skills

Analytical skills

MS Office

Project management

Formation

Bachelor’s degree

MBA

Outils

Microsoft Office

Description du poste

As a Product Manager - Acute Care, you will execute brand strategies and identify new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. You'll be responsible for brand-level development, including market analysis, product acquisitions, and brand management

What you will do

• Understand key competitors and their relative strengths/weaknesses, and maintain networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understand customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Elevate sales education and confidence related to wound care discussions by driving a deeper understanding of mattress feature sets.
• Articulate clinical relevance of current product features (CLRT) and expand justification for its use
• Develop sales offense and messaging for early mobility as it relates to current feature sets, the continuum of care, and areas of collaboration across the product portfolio
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluate studies
• Support engineering sustainment projects
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporate trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights

What you need (Required)

• Bachelor’s degree required
• 4 years of professional work experience
• Clinical or medical device experience

Preferred:

• MBA preferred
• ICU experience preferred
• Ability to manage multiple projects while delivering on established timelines
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills

United States of America Pay Range:

• USN: $89,300 - $148,800 USD Annual

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