Product Manager

2K; Novato (CA); On-site; USD 108,900 - 145,000; Full time

Benefits offered by this job

Medical, dental, vision, and life insurance

14 paid holidays per year

Paid vacation time (15 to 25 days)

401(K) plan and Employee Stock Purchase Program

Job summary

2K is looking for a Product Manager to drive innovative strategies that enhance player experiences. The role involves consulting with development partners, managing complex product features, and ensuring authentic representation of basketball culture.

Ideal candidates should have 4+ years of experience in product management within the gaming industry and possess strong analytical skills. The position is based in Novato, California, and offers a competitive salary, benefits, and a supportive work environment.

Qualifications

• Minimum of 4 years of product management experience in the gaming industry.
• Experience with mobile LiveOps strategy and execution.
• Strong analytical skills to interpret complex datasets.

Responsibilities

• Consult with development partners on live operations strategies.
• Monitor core KPIs and diagnose product issues.
• Ensure product authenticity with deep basketball knowledge.

Skills

Product management experience

Analytical skills

LiveOps strategy

Basketball knowledge

Communication skills

Education

4+ years in gaming product management

Job description

Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock® , Borderlands® , Mafia, Sid Meier’s Civilization® , and XCOM® , as well as fan favorites WWE® 2K , TopSpin® , and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work

What We Need

We are looking for a Product Manager who will use a combination of outstanding analytical skills, business judgment, strategic thinking, and competitive research to partner with leads from a portfolio of sports-focused developers to innovate and build world-class experiences that will impact our players’ lives.

What You Will Do

• Consult with development partners on live operations strategies to influence short term and long term product performance results
• Partner with leads from our portfolio of developers to pitch new events, features, iterations, and initiatives across a portfolio of titles while testing their performance and iterating quickly
• Lead end-to-end lifecycle of complex features spanning multiple areas. This involves writing and consulting on specs and managing design challenges.
• Execute on product vision and strategy, monitor product progression, and partner with product marketing, user acquisition, and data analytics throughout the product's lifecycle.
• Monitor core KPIs to diagnose and triage issues or opportunities and ensure that product decisions are based on in-depth data analysis during the Soft Launch process and in live operations
• Integrate usability studies, research, and market analysis into product requirements to enhance player satisfaction.
• Conduct analysis and maintain a deep understanding of the economy and game ecosystem.
• Direct product analytics initiatives, identifying key performance indicators and translating data into strategic team direction and product roadmaps.
• Ensure product authenticity by applying deep basketball knowledge and franchise familiarity to all aspects of the product experience.
• Drive mobile-specific strategy and best practices across the product lifecycle.

Core Competencies

• Strategic Influence: Ability to guide cross-functional teams and influence senior stakeholders without direct reporting authority.
• Analytical Rigor: Proficiency in translating raw data into sophisticated product insights and strategic narratives.
• Relationship Management: Excellence in navigating organizational dynamics and maintaining strong partnerships with external platforms and internal studios.
• Operational Excellence: Self-motivated approach to managing high-impact projects with minimal supervision.
• Product Advocacy: Passion for the franchise and the sport, ensuring player-centric authenticity in every feature.

Required Qualifications, Knowledge, and Job-Related Skills

• 4+ years in product management within the gaming industry, preferably on the developer side.
• Experience with LiveOps strategy and execution for mobile titles.
• Deep knowledge of the mobile gaming market, including platform requirements and industry trends.
• Strong analytical skills with the ability to interpret complex datasets to drive product decisions.
• High level of familiarity with the NBA and a deep understanding of basketball (culture, rules, and relevance).
• Outstanding written, verbal, organization, and analytical skills with a strong attention to detail
• Demonstrated ability to work as a self-starter in a fast-paced, evolving environment.

Preferred Qualifications

• Previous experience managing high-profile platform relationships (e.g., Apple, Google).
• Advanced proficiency in data visualization and analytics tools.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

The pay range for this position in Novato, CA at the start of employment is expected to be between $108,900 and $145,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.