Product Manager

First Citizens Bank; Charlotte (NC); On-site; USD 100,000 - 160,000; Full time

Job summary

First Citizens Bank seeks a Salesforce-focused product manager to execute the General Bank CRM road map on the Financial Services Cloud. You will coordinate development from conception through launch, align with Product Management, monitor market trends, and optimize customer engagement and profitability.

The ideal candidate has 6+ years in Product Management with a Salesforce background; a Salesforce Certification is preferred.

Qualifications

• Bachelor's degree with 6+ years in Product Management or 10+ years with HS/GED.
• Financial services experience in consumer and business banking is preferred.
• Deep understanding of Salesforce functionality and integration options.

Responsibilities

• Assist in all stages of development for a business product from planning to launch.
• Collaborate to implement enhancements and resolve issues with stakeholders.
• Analyze market trends, regulations, and customer needs to inform strategy.
• Track customer experience and develop strategies for satisfaction and acquisition.

Skills

Communication

Product Development

Product Knowledge

Continuous Improvement

Drives for Results

Education

Bachelor's Degree + 6 years PM

High School Diploma / GED + 10 years PM

Tools

Salesforce

Job description

Overview

This position is responsible for execution of the General Bank Salesforce product road map as defined by the Product Management team in support of business needs and objectives. Reviews business needs, associate feedback, performs quantitative analysis, and monitors industry/technology trends to facilitate development of an effective and efficient CRM solution based on the Salesforce Financial Services Cloud platform. Coordinates all functions of development from conception to implementation and ongoing support. Suggests enhancements, monitors associate experience, and ensures compliance with best practices.Experience working with Consumer, Business Banking & Lending, Treasury, and Merchant services highly preferred.

Responsibilities & Qualifications

Duties & Responsibilities:
Development - Assists in all stages of development for a business product. This includes but is not limited to planning & design, compiling resources, execution, and monitoring product launch. Tracks and reports progress to appropriate parties.
Product Management - Ensures products are developed and managed with a coordinated strategy. Collaborates with both internal and external parties to implement enhancements and resolve issues.
Market Analysis - Conducts analysis of market trends including changing regulations, competitor options, and evolving customer needs. Recommends changes based on analysis results to increase profitability and product appeal.
Customer Engagement - Tracks customer experience through all stages of a product. Develops strategies to ensure customer satisfaction and acquisition.

Position Specific Skills:

Communication (Written and Verbal)

Product Development

Product Knowledge

Continuous Improvement

Drives for Results

Qualifications:

Bachelor's Degree and 6 years of experience in Product Management OR High School Diploma or GED and 10 years of experience in Product Management. Financial Services Industry experience, preferably in Consumer and Business Banking & Lending, Treasury and Merchant services. Deep understanding of Salesforce functionality and integration options. Strong analytical and data discovery/interpretation skills

License or Certification Type: Salesforce Certification preferred.

Additional Information

If hired in NY, the base pay for this position is generally between $120,000 and $180,000. If hired in NC, WA - remote, the base pay for this position is generally between $100,000 and $160,000. Actual starting
base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses,benefits, and/or other awards as outlined in the offer of employment.