Product Manager

First Citizens Bank; Columbia (SC); On-site; USD 100,000 - 180,000; Full time

Job summary

First Citizens Bank is seeking a Product Manager to oversee the General Bank Salesforce product roadmap within the CRM ecosystem. You will coordinate development from conception to implementation, ensuring alignment with business goals and compliance with best practices.

The role emphasizes analytics, stakeholder collaboration, and deep Salesforce knowledge to support Consumer and Business Banking, Treasury, and Merchant services. Strong communication is essential.

Qualifications

• Bachelor's degree with 6+ years in Product Management, or a high school diploma with 10+ years of Product Management experience.
• Financial Services industry experience, preferably in Consumer and Business Banking, Treasury and Merchant services.
• Deep understanding of Salesforce functionality and integration options.
• Strong analytical and data discovery/interpretation skills.

Responsibilities

• Develops and manages product strategies aligned with the Salesforce Financial Services Cloud roadmap.
• Collaborates with internal and external stakeholders to implement enhancements and resolve issues.
• Monitors market trends, regulations, and customer needs to drive profitability and product appeal.
• Tracks customer engagement and satisfaction across product life cycle.

Skills

Communication (Written and Verbal)

Product Development

Product Knowledge

Continuous Improvement

Drives for Results

Education

Bachelor's Degree

High School Diploma or GED

Tools

Salesforce

Job description

Overview

This position is responsible for execution of the General Bank Salesforce product road map as defined by the Product Management team in support of business needs and objectives. Reviews business needs, associate feedback, performs quantitative analysis, and monitors industry/technology trends to facilitate development of an effective and efficient CRM solution based on the Salesforce Financial Services Cloud platform. Coordinates all functions of development from conception to implementation and ongoing support. Suggests enhancements, monitors associate experience, and ensures compliance with best practices. Experience working with Consumer, Business Banking & Lending, Treasury, and Merchant services highly preferred.

Responsibilities & Qualifications

Duties & Responsibilities:

• Development - Assists in all stages of development for a business product. This includes but is not limited to planning & design, compiling resources, execution, and monitoring product launch. Tracks and reports progress to appropriate parties.
• Product Management - Ensures products are developed and managed with a coordinated strategy. Collaborates with both internal and external parties to implement enhancements and resolve issues.
• Market Analysis - Conducts analysis of market trends including changing regulations, competitor options, and evolving customer needs. Recommends changes based on analysis results to increase profitability and product appeal.
• Customer Engagement - Tracks customer experience through all stages of a product. Develops strategies to ensure customer satisfaction and acquisition.

Position Specific Skills

• Communication (Written and Verbal)
• Product Development
• Product Knowledge
• Continuous Improvement
• Drives for Results

Qualifications

Bachelor's Degree and 6 years of experience in Product Management OR High School Diploma or GED and 10 years of experience in Product Management. Financial Services Industry experience, preferably in Consumer and Business Banking & Lending, Treasury and Merchant services. Deep understanding of Salesforce functionality and integration options. Strong analytical and data discovery/interpretation skills

License or Certification Type: Salesforce Certification preferred.

Additional Information

If hired in NY, the base pay for this position is generally between $120,000 and $180,000. If hired in NC, WA - remote, the base pay for this position is generally between $100,000 and $160,000. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.