Product-Led Creator Marketing Lead

Substack Inc.; San Francisco (CA); On-site; USD 250,000 - 310,000; Full time

Job summary

Substack Inc. in San Francisco seeks a skilled Creator Marketing Lead to drive the narrative that showcases Substack as the top choice for creators. This 0-to-1 role involves crafting compelling campaigns, building cultural authority, and leading a high-performing team.

The ideal candidate will boast senior-level experience in media or creative industries, demonstrate a clear connection between story and growth, and understand what drives creator engagement. A competitive salary and equity options are available.

Qualifications

• Proven experience connecting narratives to business outcomes.
• Experience in senior roles within agencies, media companies, or platforms.
• Background in writing, journalism, or working with creators.
• Demonstrable evidence of taste and creative judgment.

Responsibilities

• Craft and articulate Substack’s product-led narrative.
• Build operations for storytelling and creator marketing.
• Develop campaigns to establish Substack’s cultural authority.
• Lead a high-craft function leveraging AI for narrative delivery.

Skills

Creative storytelling

Understanding of creator needs

Collaboration with product teams

Marketing strategy development

Job description

Substack Inc. in San Francisco seeks a skilled Creator Marketing Lead to drive the narrative that showcases Substack as the top choice for creators. This 0-to-1 role involves crafting compelling campaigns, building cultural authority, and leading a high-performing team.

The ideal candidate will boast senior-level experience in media or creative industries, demonstrate a clear connection between story and growth, and understand what drives creator engagement. A competitive salary and equity options are available.