Product Manager - Creator

Substack; San Francisco (CA); On-site; USD 210,000 - 250,000; Full time

Job summary

Substack is seeking a product leader to shape the full creator lifecycle—from onboarding and activation to growth and monetization—for individual creators and large publishers. You will partner with Engineering, Design, Data, and Partnerships to translate creator needs into durable product systems, including onboarding flows, analytics, site customization, and publisher tooling.

You’ll use creator insights to define roadmaps, ship scalable primitives, and craft a compelling product narrative for

Qualifications

• Proven ability to own product strategy for creator-facing platforms.
• Experience turning insights into scalable product systems.
• Strong understanding of creator monetization and growth.

Responsibilities

• Define product strategy for creators across full lifecycle from launch to growth.
• Build systems, analytics, and platform primitives for creators of all sizes.
• Translate creator insights and partner needs into clear roadmaps and requirements.
• Collaborate with Engineering, Design, Data, Partnerships, and Sponsorships to onboard creators and support large publishers.

Skills

Product management

Creator empathy

Product judgment

Analytical skills

Cross-functional collaboration

Executive storytelling

Job description

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living from their work through subscriptions, offering them creative freedom, ownership, and a direct connection to their audiences

.
The Ro

le
This role leads product for the full creator lifecycle on Substack: from helping independent creators confidently start, publish, grow, and monetize, to serving sophisticated enterprise publishers and partners building at scale on the platfo

rm.
You’ll work at the intersection of creator empathy, platform strategy, product analytics, partnerships, and execution. Success in this role means deeply understanding creator needs across the spectrum, identifying the behaviors and product systems that drive long-term success, and building scalable primitives that serve both new creators and large-scale publish

ers.
You’ll partner closely with Product, Engineering, Design, Data, and Partnerships teams to translate creator needs into durable product systems, including onboarding and activation flows, guidance and education, analytics and insights, site customization, publisher tooling, and platform capabilities that help creators build sustainable businesses on Subs

tack.
What You

• ’ll DoDefine the product strategy for creators across the full lifecycle, from first launch and activation to growth, monetization, customization, and enterprise-scale publ
• ishingBuild the systems, tooling, analytics, and platform primitives that help creators of every size succeed on Su
• stackTranslate creator insights, enterprise partner needs, and company strategy into clear roadmaps, product requirements, and shippe
• d workPartner closely with Engineering, Design, Data, Partnerships, and Sponsorships teams to onboard creators, support major publishers, and turn bespoke needs into scalable product capabi
• litiesDefine the metrics, dashboards, experiments, and feedback loops that help the company understand creator progress and product
• impactOwn product storytelling and go-to-market strategy for creator-facing launches, clearly communicating what changed, why it matters, and how creators b

enefit
What We’re Look

• ing For6+ years of Product Management experience, ideally in creator, growth, platform, marketplace, media, or publisher-facing p
• roductsStrong creator empathy and a deep understanding of how creators build audiences, monetize, and evaluate pl
• atformsExcellent product judgment, with the ability to balance simplicity, flexibility, and power across very different creator s
• egmentsStrong analytical skills, including experience defining metrics, using BI tools, running experiments, and applying cohort or growth a
• nalysisAbility to translate bespoke partner or enterprise needs into reusable systems and platform pri
• mitivesStrong communication skills, including strategy writing, launch storytelling, and executive-level prese
• ntationComfort operating from high-level product strategy down to detailed UX, copy, and execution de
• cisionsAn ability to roll up your sleeves and do what needs to

be done
Why This Role,

Why NowCreators are arriving at Substack with higher expectations, more sophisticated needs, and more alternatives than ever. The biggest leverage in improving creator outcomes comes from building systems that help creators make progress at every stage: getting started, finding traction, growing an audience, understanding what’s working, customizing their presence, and scaling into durable publishing bus

inesses.
This role exists to turn creator intent into momentum across the full lifecycle, building the onboarding systems, analytics, publisher tooling, customization capabilities, and platform primitives that help creators of every size succeed on

Substack.
Co

mpensationSubstack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation range for this role is $210,000–$250,000. Final offer amounts are determined by multiple factors including candidate experience and

expertise.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love t

o meet you.
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