Product Launch Marketing Manager – Cross-Functional Leader

HNI Corporation; Muscatine (IA); Vor Ort; USD 70.000 - 90.000; Vollzeit

Zusammenfassung

HNI Corporation in Muscatine, IA, seeks a Marketing Manager 1 - Product Launch Marketing to lead cross-functional efforts for new and existing products. You will develop comprehensive marketing plans and manage campaigns that showcase programs and services to targeted audiences.

You will drive all phases of product launches, coordinate with Product Management, Digital Experience, Showrooms, Engineering and Field Sales, manage budgets, and craft persuasive content.

Qualifikationen

• Bachelor's degree in Marketing, Communication, Business Administration, or related field.
• At least 3 years of relevant experience; 4 years preferred.

Aufgaben

• Develop product, events, and brand plans for producing and delivering a wide range of marketing content to targeted audience segments highlighting company programs, initiatives, and services for new and existing products.
• Drive all phases of the product launch process from market research to launch to post-launch analysis.
• Work directly with internal functional groups, including Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to execute tactics supporting the strategy.
• Engage and drive vendor relationships including design and communication firms, photographers and renderers, and printers in support of product and company initiatives.
• Develop and manage project-specific budgets and timelines while monitoring progress to milestones and auditing expenses for cost-savings opportunities.
• Create and present clear and persuasive rationale for marketing campaign approaches.
• Work with leadership and cross-functional teams to understand, define, and drive business strategies and strategic marketing initiatives.
• Ensure brands are communicated effectively through review and editing of content, including websites, social media, newsletters, brochures, and other marketing channels.
• Partner with sales team to identify customer installations to develop case studies that effectively communicate the brand story.
• Participate in activities as appropriate to ensure the success of the organization.

Kenntnisse

Brand marketing

Cross-functional leadership

Project management

Market research

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

HNI Corporation in Muscatine, IA, seeks a Marketing Manager 1 - Product Launch Marketing to lead cross-functional efforts for new and existing products. You will develop comprehensive marketing plans and manage campaigns that showcase programs and services to targeted audiences.

You will drive all phases of product launches, coordinate with Product Management, Digital Experience, Showrooms, Engineering and Field Sales, manage budgets, and craft persuasive content.