Marketing Manager 1 - Product Launch

HNI Corporation; Muscatine (IA); Sur place; USD 70 000 - 90 000; Plein temps

Résumé du poste

HNI Corporation in Muscatine, IA, seeks a Marketing Manager 1 - Product Launch Marketing to lead cross-functional efforts for new and existing products. You will develop comprehensive marketing plans and manage campaigns that showcase programs and services to targeted audiences.

You will drive all phases of product launches, coordinate with Product Management, Digital Experience, Showrooms, Engineering and Field Sales, manage budgets, and craft persuasive content.

Qualifications

• Bachelor's degree in Marketing, Communication, Business Administration, or related field.
• At least 3 years of relevant experience; 4 years preferred.

Responsabilités

• Develop product, events, and brand plans for producing and delivering a wide range of marketing content to targeted audience segments highlighting company programs, initiatives, and services for new and existing products.
• Drive all phases of the product launch process from market research to launch to post-launch analysis.
• Work directly with internal functional groups, including Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to execute tactics supporting the strategy.
• Engage and drive vendor relationships including design and communication firms, photographers and renderers, and printers in support of product and company initiatives.
• Develop and manage project-specific budgets and timelines while monitoring progress to milestones and auditing expenses for cost-savings opportunities.
• Create and present clear and persuasive rationale for marketing campaign approaches.
• Work with leadership and cross-functional teams to understand, define, and drive business strategies and strategic marketing initiatives.
• Ensure brands are communicated effectively through review and editing of content, including websites, social media, newsletters, brochures, and other marketing channels.
• Partner with sales team to identify customer installations to develop case studies that effectively communicate the brand story.
• Participate in activities as appropriate to ensure the success of the organization.

Connaissances

Brand marketing

Cross-functional leadership

Project management

Market research

Formation

Bachelor's degree in Marketing or related field

Description du poste

HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. Wepride ourselves on fostering an environment where we make a positive impact on others; upholding our beliefs in integrity, inclusion and belonging.

Your Impact Starts the Day You Do!

What We Need:

We are looking for a Marketing Manager 1 - Product Launch Marketing to join our HNI Workplace Furnishings team.

The Marketing Manager 1 is responsible for contributing collaboratively with a broad cross-functional team to lead, develop, implement, and manage brand communication strategies and marketing plans for new products and existing product portfolio within various business segments and vertical markets. This role will have category or initiative ownership to drive results through cross-functional collaboration within a specific area focused on driving processes.

What You Will Do:

• Develop product, events, and brand plans for producing and delivering a wide range of marketing content to targeted audience segments highlighting company programs, initiatives, and services for new and existing products.


• Drive all phases of the product launch process from market research to launch to post-launch analysis.


• Work directly with internal functional groups, including Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to execute tactics supporting the strategy.


• Engage and drive vendor relationships including design and communication firms, photographers and renderers, and printers in support of product and company initiatives.


• Develop and manage project-specific budgets and timelines while monitoring progress to milestones and auditing expenses for cost-savings opportunities.


• Create and present clear and persuasive rationale for marketing campaign approaches.


• Work with leadership and cross-functional teams to understand, define, and drive business strategies and strategic marketing initiatives.


• Ensure brands are communicated effectively through review and editing of content, including websites, social media, newsletters, brochures, and other marketing channels.


• Partner with sales team to identify customer installations to develop case studies that effectively communicate the brand story.


• Participate in activities as appropriate to ensure the success of the organization.

What You Have:

• Bachelor's degree in Marketing, Communication, Business Administration, or related field is required.


• At least 3 years of relevant experience is required; 4 years of experience preferred.

HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation's leading manufacturer and marketer of hearth products. We offer benefits starting from Day 1. Our company endeavors to make www.hnicareers.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 563-272-7400 or via email at [emailprotected]

Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.