CPG Growth & Innovation Marketing Lead

Fresh Express; Windermere (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Fresh Express is seeking a Marketing Innovation Manager to turn ideas into business and be the voice of the consumer. You will shape salads of the future and drive growth across the US and Canada by developing product offerings, pricing and promotions that delight shoppers.

In this on-site role, you’ll lead cross-functional teams with Marketing, R&D, Sales, Purchasing, Operations and Finance, translate insights into profitable launches, and manage the brand’s budget and activations.

Qualifications

• MBA required and 8+ years in CPG, perishable foods preferred.
• 3–5 years of experience in new product concept development, testing and launches.
• Proven ability to influence others within a matrixed organization.
• Ability to analyze data, derive insights and create solutions.
• Take initiative and drive action; willing to work onsite.

Responsibilities

• Collaborate with Marketing, R&D, Sales, Purchasing, Operations and Finance to support product innovation and lifecycle management.
• Assess innovation opportunities using primary, secondary and syndicated data.
• Develop consumer insights to grow the category in the US and Canada.
• Recommend profitable product launches and pricing/packaging strategies.
• Lead and align cross-functional teams to execute brand programs and activations.
• Build and manage budgets including media and activation plans.

Skills

Cross-functional leadership

Data-driven decision making

Market research

Strategic thinking

Product development

Communication skills

Education

MBA

Job description

Fresh Express is seeking a Marketing Innovation Manager to turn ideas into business and be the voice of the consumer. You will shape salads of the future and drive growth across the US and Canada by developing product offerings, pricing and promotions that delight shoppers.

In this on-site role, you’ll lead cross-functional teams with Marketing, R&D, Sales, Purchasing, Operations and Finance, translate insights into profitable launches, and manage the brand’s budget and activations.