Product Growth Manager (Acquisition Funnels)

Welltech; United States; In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Welltech, a global wellness technology company with Ukrainian roots, seeks a Growth Product Manager to own acquisition funnel performance and optimisation. You will lead high-impact growth initiatives, design complex experiments, and work across product, design, analytics, and marketing teams to scale our apps globally.

You will drive innovative funnel concepts, leverage audience insights, and apply rigorous experimentation to maximise monetisation and LTV while balancing risk and speed.

Competenze

• 5+ years in Growth, Product, Product Marketing, or CRO/Experimentation roles.
• Advanced experimentation using A/B testing and statistics.
• Strong analytical and commercial judgment for monetisation and LTV.
• Experience navigating ambiguous problems and leading complex initiatives.

Mansioni

• Own the performance and experimentation roadmap for your acquisition funnels.
• Identify and prioritise high-impact growth opportunities.
• Design and lead experiments across pricing, personalisation, monetisation, and new funnel architectures.
• Translate experiment results into strategic insights and future opportunities.
• Lead cross-functional initiatives with design, engineering, analytics, acquisition, content, and product teams.
• Apply rigorous experimentation methodology and statistical reasoning to ensure reliable results.
• Develop reusable AI/automation workflows to speed up research and ideation.
• Create coherent acquisition experiences linking ads, messaging, value propositions.

Conoscenze

Growth experience

Experimentation

Analytics

Cross-functional leadership

English B2+

Descrizione del lavoro

Headquarters: Bulgaria URL: http://welltech.com

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK , we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

As a Growth Product Manager , you will own and optimise acquisition funnels for one of our apps while leading complex, high-impact growth initiatives.

What You'll Do

• Own the performance and experimentation roadmap for your acquisition funnels, proactively identifying and prioritising the highest-impact growth opportunities.
• Independently tackle complex and ambiguous growth challenges, translating them into clear strategies, actionable hypotheses, and experimentation plans.
• Design and lead sophisticated experiments across areas such as pricing, personalisation, monetisation, and new funnel architectures, balancing learning speed with commercial risk.
• Go beyond standard funnel metrics to uncover root causes, size opportunities, and evaluate the broader business impact of your experiments, including downstream monetisation and LTV.
• Develop innovative funnel concepts that go beyond existing templates, leveraging audience psychology, user research, emerging trends, and creative experimentation.
• Lead high-impact cross-functional initiatives, aligning design, engineering, analytics, acquisition, content, and product teams to bring complex ideas to life.
• Apply strong experimentation methodology and statistical judgment to ensure reliable results, challenge assumptions, and make sound decisions even when data is inconclusive.
• Translate experiment results into strategic insights, identifying patterns and building on learnings to inform future growth opportunities.
• Build coherent acquisition experiences that connect advertising creatives, funnel messaging, monetisation, and product value propositions.
• Leverage AI and automation to develop reusable workflows that improve the speed and quality of research, ideation, and experimentation.

Your Professional Qualities

• 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles, with a demonstrated track record of delivering measurable business impact.
• Advanced experimentation expertise, including strong knowledge of A/B testing methodology, statistical concepts, and complex experiment design.
• Strong analytical and commercial judgment, with the ability to connect conversion performance to monetisation, LTV, and broader business outcomes.
• Deep understanding of UX, audience psychology, user research, and conversion optimisation.
• Proven ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution.
• Strong cross-functional leadership and stakeholder management skills, with the ability to influence decisions and lead projects without formal authority.
• Creative and innovative mindset, with the ability to challenge conventional approaches and develop original growth ideas.
• English proficiency B2+.

Candidate Journey

• Recruiter Call
• Meet a team member
• Skills Assessment
• Leadership Interviews

Check Out Some of Our Products

• Muscle Booster
• Yoga-Go
• WalkFit