Junior Growth Product Manager (Well-Being Coach)

BetterMe; United States; Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Flexible work format (office, remote,

Job summary

BetterMe in the United States is hiring a Junior Growth Product Manager in the Young Female stream. You will support growth initiatives, conduct market and competitor research, and run small experiments to optimize funnels across acquisition, activation, and retention.

You will analyze metrics, collect user feedback, and collaborate with marketing, analytics, design, legal, and development teams to turn data into actionable insights and prioritize experiments in a backlog.

Qualifications

• 6+ months of experience in product IT, analytics, user acquisition, or marketing; or 1+ year in FMCG brand management/marketing/analytics.
• Strong problem-solving and ownership mindset.
• Proficient with growth metrics (CR, ARPU, CAC, LTV) and analytics basics.

Responsibilities

• Analyse acquisition, activation, and retention metrics to identify funnel bottlenecks and opportunities to improve conversion, engagement, and monetisation.
• Research competitors and monitor the market to uncover new growth opportunities and support the discovery of new workout funnels for the Young Female audience.
• Study user behaviour, collect feedback, and extract insights from product analytics to turn them into data-driven conclusions and recommendations.
• Identify growth areas, formulate hypotheses, and prioritise experiments in a structured backlog.
• Plan and coordinate A/B tests, measure their results, and evaluate their impact on key business metrics.
• Collaborate cross-functionally with marketing, analytics, copyright, legal, design, and development teams, ensuring a shared understanding of goals, results, and next steps.

Skills

Problem solving

Ownership

Analytical skills

English proficiency

Tools

Analytics tools

Job description

About us:

BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

As a Junior Growth Product Manager in the Young Female stream at BetterMe, you will help the team scale a fast-growing direction focused on R&D of new workout funnels for young women. You will focus on supporting growth processes, such as market and competitor research, analytics, and small experiments, that underpin the discovery and optimization of new funnels across acquisition, activation, and retention.

Your impact:

• Analyse acquisition, activation, and retention metrics to identify funnel bottlenecks and opportunities to improve conversion, engagement, and monetisation.
• Research competitors and monitor the market to uncover new growth opportunities and support the discovery of new workout funnels for the Young Female audience.
• Study user behaviour, collect feedback, and extract insights from product analytics to turn them into data-driven conclusions and recommendations.
• Identify growth areas, formulate hypotheses, and prioritise experiments in a structured backlog.
• Plan and coordinate A/B tests, measure their results, and evaluate their impact on key business metrics.
• Collaborate cross-functionally with marketing, analytics, copyright, legal, design, and development teams, ensuring a shared understanding of goals, results, and next steps.

About you:

• 6+ months of experience at product IT companies in product, analytics, user acquisition, or creative marketing; or 1+ year at an FMCG companies in brand management, marketing, or analytics.
• Strong problem-solving skills — you can get to the root cause, break it into parts, and land on the best solution.
• A proactive mindset and the drive to take ownership.
• Solid analytical skills: confident understanding of growth metrics (CR, ARPU, CAC, LTV) and basic proficiency with analytics tools.
• Upper-intermediate (B2) or higher proficiency in English.

Will be a plus:

• Understanding of design principles and copywriting strategies.
• Hands-on experience running A/B tests and launching products from scratch.
• Curiosity about the fitness industry.

What you get at BetterMe:

• A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
• Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
• Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
• Flexible work format. Choose what works best for you — office, remote, or hybrid.
• Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
• Health insurance & corporate doctor.
• Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
• Support for sports events. We cover entry fees and encourage the team to compete and participate together.
• Modern equipment. We provide new hardware and everything you need for productive work.
• Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Find more about us on social media platforms: Instagram, LinkedIn.