Product Growth Lead: Data-Driven Strategy & Impact

Meta; Columbia (SC); On-site; USD 134,000 - 189,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta in the United States is seeking a Growth Analyst to lead growth across major product areas, spanning Facebook, Instagram, WhatsApp and Oculus. The role is embedded in product teams and leverages data analysis, ideation and cross-functional collaboration to drive impact end-to-end.

You will design experiments, compute metrics, and translate insights into action that shapes long-term product momentum for a diverse user base.

Qualifications

• 4+ years in analytics or product roles.
• 4+ years in analytics and SQL.
• Experience solving analytical problems and leading data-driven projects with defined metrics and experiments.
• Proven ability to collaborate across technical and non-technical functions to reach product goals.
• Experience working with multidisciplinary product teams including engineers, designers, PMs and data scientists.
• Proficiency in quantitative analysis to derive actionable insights from complex data.
• Experience performing exploratory analysis to answer open-ended questions with minimal direction.
• Experimentation experience to design multivariate tests and synthesize results for launch decisions.
• Product ideation skills to apply growth tactics across different product areas.
• Experience working on a product or service used by a wide range of communities.

Responsibilities

• Lead growth strategy across a large product area and drive cross-team alignment.
• Drive long term growth through data analysis, ideation, and experimentation to optimize product experiences.
• Understand trends in user behavior to influence growth strategy.
• Identify opportunities to drive growth and prioritize them for long-term impact.
• Execute projects with engineering and product teams to land impact on goals and lead experiments from design to results.

Skills

Analytical experience

Cross-functional collaboration

Experiment design

Product ideation

Data-driven decision making

Ambiguity handling

AI tools integration

Tools

SQL

Job description

Meta in the United States is seeking a Growth Analyst to lead growth across major product areas, spanning Facebook, Instagram, WhatsApp and Oculus. The role is embedded in product teams and leverages data analysis, ideation and cross-functional collaboration to drive impact end-to-end.

You will design experiments, compute metrics, and translate insights into action that shapes long-term product momentum for a diverse user base.