Product Growth Lead, Consumer

BetterCloud; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

A leading technology firm in the United States is seeking a Senior Product Leader to take ownership of consumer growth within a B2B2C framework. The role requires 7+ years of experience managing growth outcomes and a proven ability to build scalable growth systems. You will partner across teams to drive successful growth strategies and explore AI tools. If you're passionate about making a significant impact, apply by sending your resume to [e-mail].

Qualifications

• 7+ years of product management experience with growth outcomes.
• Experience in B2B2C or multi-side platforms.
• Proven track record of building scalable growth systems.

Responsibilities

• Own the consumer growth funnel for existing partners.
• Identify and prioritize growth opportunities.
• Turn bespoke wins into scalable capabilities.

Skills

Ownership of growth or revenue outcomes

Holistic thinking about funnels and flywheels

Prioritization under ambiguity

Balancing consumer experience and operational realities

Curiosity about AI in product and growth workflows

Job description

About Table22

Table22 unlocks transformative new revenue streams for America’s food and beverage businesses, helping restaurants, wine shops, and specialty retailers grow revenue beyond their four walls. We power subscription and membership programs that deepen relationships with loyal customers and give independent merchants (who we refer to and treat as “partners”) more predictable, resilient income streams.

Why this role matters now

As Table22 scales, helping existing merchant partners grow successfully over time is one of our biggest opportunities and responsibilities.

In our B2B2C motion, we partner with merchants and then help them activate a consumer demand base

• Merchants grow when consumers discover, trust, join, and stay engaged
• Consumers convert when offerings are clear, compelling, and well-supported
• Growth must work within real operational and fulfillment constraints

Today, the levers that drive partner growth span many surfaces — storefront, checkout, lifecycle communication, partner-branded marketing, cross-sell, and merchant tooling. This role exists to bring ownership, focus, and systems thinking to those efforts, turning fragmented initiatives into scalable, product-driven growth that benefits both our partners and the platform.

What we’re looking for

We’re looking for a senior product leader who can take ownership of consumer growth as a product and systems problem.

You are someone who:

• Has owned meaningful growth or revenue outcomes
• Thinks holistically about funnels, flywheels, and compounding impact
• Is comfortable making hard prioritization calls under ambiguity
• Can balance consumer experience, merchant needs, and operational realities
• Is curious about how AI can unlock leverage in product and growth workflows

What you’ll do

You’ll own Existing Partner Growth (EPG) as a product domain, with accountability for outcomes, not just execution.

Specifically, you will:

• Own the end-to-end consumer growth funnel, including:
  
  • Audience reach and engagement
  • Storefront clarity and conversion
  • Checkout and pricing mechanics
  • Retention, repeat behavior, and expansion
• Identify, prioritize, and sequence the highest-leverage growth opportunities for existing partners
• Turn bespoke or high-touch growth wins into repeatable, scalable platform capabilities
• Design systems that balance:
  
  • Consumer trust, motivation, and loyalty
  • Merchant brand, economics, and bandwidth
  • Operational and fulfillment constraints
• Partner closely with Product, Engineering, Ops, and Marketing to deliver aligned, scalable solutions
• Explore and apply AI-powered tools to improve content quality, personalization, and internal workflows where appropriate

What success looks like

In the first 3-6 months, you will:

• Establish clear ownership and strategy for existing partner growth
• Ship 1–2 scalable growth systems that materially improve partner outcomes
• Reduce reliance on manual, bespoke growth efforts
• Create alignment across the company around what best-in‑class partner growth looks like at Table22
• Bring clarity to which growth levers matter most — and why

Ideal background

• 7+ years of product management experience, including ownership of growth or revenue outcomes
• Experience in B2B2C, marketplaces, or multi‑side platforms
• Proven track record of building scalable growth systems, not just features or campaigns
• Strong cross‑functional experience working with Ops, Sales, Marketing, and Engineering
• Familiarity with subscription, membership, or recurring revenue models
• Curiosity and hands‑on experience using AI tools for content generation, workflow automation, or product experimentation

If this role sounds exciting to you, send a quick introduction and your resume to [e-mail].