Growth Lead

Gather; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Gather is seeking a Growth Lead to architect and own the go-to-market engine from scratch, defining how we attract, activate, and retain marketers who rely on automated customer insights and research.

You will deploy a growth motion across content, community, outbound, and PLG, working directly with founders to shape strategy and execution. Expect fast shipping and data-driven decision making.

Qualifications

• 2-5 years in growth, GTM, or product marketing at a SaaS, AI, or martech startup.
• Proven success launching or scaling a product with private beta to paying customers.
• Strategic and scrappy; capable of building frameworks and hands-on execution.
• Deep product and user intuition around marketer and PLG workflows.

Responsibilities

• Build the growth motion end-to-end from experiments to scalable systems and GTM motions.
• Own GTM sprints across content, outbound, demand gen, partnerships, and PLG loops.
• Manage early customer programs including betas, onboarding, activation, and feedback loops.
• Collaborate with product and engineering to shape conversion features, viral loops, integrations, and upsell.
• Define and own growth metrics with dashboards, reporting, and weekly experiments.
• Tell the Gather story through research-backed content and strategic distribution.

Skills

Growth strategy

GTM execution

Product marketing

Analytics

Job description

Build the engine behind the future of Customer & Market Insights

The Opportunity

The problem? Turn rapid early adoption into a repeatable, scalable growth machine.

As our Growth Lead, you’ll architect and own our go-to-market engine from scratch — defining how Gather attracts, activates, and retains marketers who rely on us for automated customer insights and research.

This is a true zero-to-one role. You’ll work directly with the founders, shape strategy while staying close to execution, and build systems — not just campaigns. You’ll run experiments across content, community, outbound, and product-led growth, while defining how the category of AI-powered Customer Research takes shape.

What You’ll Do

Build the growth motion end-to-end — from early experiments to scalable systems, funnels, and repeatable GTM motions.

Own GTM sprints across content, outbound, demand gen, partnerships, and PLG loops.

Manage early customer programs — high-value betas, onboarding flows, activation, and feedback loops.

Collaborate tightly with product & engineering to shape conversion features, viral loops, integrations, and in-product upsell.

Define and own key growth metrics — dashboards, reporting, and weekly experiments.

Tell the Gather story through compelling, research-backed content and creative distribution.

Operate fast — ship weekly, test constantly, and double down on what works.

Who You Are

2-5 years in growth, GTM, or product marketing at a modern SaaS, AI, or martech startup.

Proven success launching or scaling a product — bonus points if you’ve taken something from private beta → paying customers.

Strategic + scrappy — equally comfortable building frameworks and doing hands-on execution.

Deep product and user intuition, especially around marketer and product-led workflows.

Execution-first operator who values speed, clarity, and measurable outcomes.

Bonus: ex-founder or early operator who’s built and owned a GTM engine before.

Why BeHeard

Category-defining opportunity — AI is reinventing how companies listen to customers; we’re building the standard.

Founders with real scale experience across GTM, product, and research automation.

High trust, high velocity culture — no bureaucracy, just ownership and output.

Meaningful equity & compensation — we want owners, not employees.

Massive market pull from restaurants, retail, SaaS, and multi-location businesses craving fast, actionable insights.