Product Director, Market Development - Multiple Myeloma

Biopharma Asia; Horsham (PA); On-site; USD 140,000 - 210,000; Full time

Job summary

Johnson & Johnson is recruiting a Product Director, Market Development, Multiple Myeloma, to be located in Horsham, PA.

The Product Director will develop and execute brand-specific market development strategy and tactics, generating insights, shaping, and implementing market development initiatives & KOL strategy for assigned brands. This role works across brand marketing, field sales, Thought Leader Liaisons, and other internal partners to drive key business initiatives.

Qualifications

• Bachelor’s degree required; MBA or related degree helpful.

Responsibilities

• Lead Development of Market Development & KOL strategy in collaboration with TLL team and brand teams for assigned brands.
• Lead KOL identification and influence mapping to shape engagement plans.
• Lead development of Third Party program strategy for assigned brands in partnership with Thought Leader Liaisons (TLL).
• Define and track brand advocacy among target KOLs.
• Develop & deliver TLL playbooks for assigned brands.
• Ensure strategies and tactics are developed and performed in partnership with Brand Marketing, Sales, Medical Affairs, and key internal partners.
• Partner with analytics and operations to track utilization and impact of market development initiatives.

Skills

Marketing strategy

KOL engagement

Project management

Cross-functional collaboration

Travel readiness

Education

Bachelor’s degree

MBA or related degree

Job description

Johnson & Johnson is recruiting a Product Director, Market Development, Multiple Myeloma, to be located in Horsham, PA.

The Product Director will develop and execute brand-specific market development strategy and tactics, generating insights, shaping, and implementing market development initiatives & KOL strategy for assigned brands. This role works across brand marketing, field sales, Thought Leader Liaisons, and other internal partners to drive key business initiatives.