Product Design Researcher (3 openings)

The Coca-Cola Company; Atlanta (GA); On-site; USD 148,000 - 166,000; Full time

Benefits offered by this job

Comprehensive medical benefits

Annual incentive bonus

Job summary

A leading multinational corporation seeks multiple Product Design Researchers to enhance user experience across digital platforms. You will lead user research, identifying user needs through interviews and testing, while closely collaborating with product teams to influence design and strategy. Strong experience in qualitative methods and a Bachelor's degree is required. This role offers a competitive salary range of $148,000 to $166,000, reflecting your skills and experience.

Qualifications

• 4+ years of hands-on design or user research experience in digital product environments.
• Strong command of qualitative methods including interviews and usability testing.
• Ability to break down complex systems into structured insights.

Responsibilities

• Plan and lead end-to-end research using various methodologies.
• Analyze and synthesize qualitative and quantitative data.
• Embed continuous research into product team rhythms.

Skills

Design or user research experience

Qualitative methods knowledge

Analytical thinking

Excellent communication skills

Education

Bachelor’s degree

Advanced degree in HCI, psychology, design research

Tools

Dovetail

UserTesting

Qualtrics

Job description

Product Design Researcher (3 openings)

Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit. Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences.

We are hiring multiple Product Design Researchers as part of building a strong in‑house design and research practice. Researchers partner closely with Product Managers, Designers, Engineers, and Data teams to bring deep user understanding into the decisions that shape our products and services. If you are energized by uncovering user needs, translating ambiguity into clarity, and influencing direction through evidence, we would love to meet you.

About The Role

Product Design Researchers are embedded members of empowered product teams, bringing user insight into every stage of discovery and delivery. In this role, you’ll work closely with Product, Design, Engineering, and Data partners to clarify problems, evaluate ideas, reduce risk, and strengthen product judgment.

You will design and lead research that reveals unmet needs, tests assumptions, and ensures what we build is truly valuable for customers, partners, and internal users. Your work will influence day-to-day product decisions as well as broader journey and experience strategy across a complex ecosystem. This role is a strong fit for researchers who thrive in product environments, enjoy mixed‑methods thinking, and are motivated by turning insight into clear, actionable direction.

Responsibilities

• Research Leadership & Discovery
  • Plan and lead end‑to‑end research using interviews, usability testing, concept evaluations, diary studies, and lightweight surveys
  • Shape discovery by defining research questions, uncovering unmet needs, and clarifying user pain points across customer, partner, and associate journeys
  • Evaluate solutions through rapid prototyping tests, comparing design concepts, and identifying usability risks early
• Insight Synthesis & Storytelling
  • Analyze and synthesize qualitative and quantitative signals, including interviews, field observations, surveys, behavioral data, and analytics
  • Translate insight into clear, structured findings that inform product decisions and priorities
  • Create research artifacts such as journey maps, mental models, service blueprints, and opportunity frameworks
• Continuous Learning & Influence
  • Embed continuous research into product team rhythms through regular touchpoints and lightweight studies
  • Partner with Product and Design to connect insight to design choices, trade‑offs, and roadmap decisions
  • Champion the user throughout discovery, refinement, backlog prioritization, and post‑launch iteration
• Collaboration & Integration
  • Work closely with Designers, Product Managers, Engineers, and Data partners to ensure insight carries through into execution
  • Partner with Analytics to design mixed‑methods studies and triangulate qualitative insight with behavioral data
  • Contribute to a shared research practice, standards, and ways of working

Key Qualifications

• 4+ years of hands‑on design or user research experience in digital product environments
• Strong command of qualitative methods including interviews, usability testing, concept evaluation, and contextual inquiry
• Experience designing and analyzing surveys for directional or exploratory insight
• Ability to break down complex systems and behaviors into clear, structured insights
• Strong analytical thinking, with comfort interpreting both qualitative and quantitative signals
• Excellent communication and storytelling skills that influence decisions across disciplines
• A portfolio that demonstrates end‑to‑end research and how insights shaped product outcomes

Preferred Qualifications

• Experience conducting research in multi‑role, multi‑touchpoint, or operational environments
• Familiarity with research and synthesis tools such as Dovetail, Lookback, UserTesting, Qualtrics, and analytics dashboards
• Experience partnering closely with Data & Analytics on mixed‑methods studies
• Exposure to service design, workflow‑heavy environments, or complex ecosystems
• Familiarity with AI‑assisted research or insight‑generation tools

Education

Bachelor’s degree required; advanced degree in HCI, psychology, design research, or a related field is a plus.

Core Skills

• User Insight: Builds deep understanding of behaviors, needs, motivations, and constraints; translates insight into actionable opportunities.
• Analytical Rigor: Uses strong qualitative craft and supporting quantitative signals to guide prioritization and reduce risk.
• Influence & Communication: Tells clear, compelling insight stories that build empathy, shape decisions, and align cross‑functional teams.
• Discovery Leadership: Guides teams through structured discovery, clarifying assumptions, surfacing unmet needs, and informing direction.
• Execution Excellence: Balances rigor with speed; runs continuous research as part of product team rhythms.
• Collaboration: Works seamlessly with Product, Design, Engineering, and Data to ensure insight carries through into product decisions.

The Coca‑Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.

Pay Range: $148,000 - $166,000

Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 15%