Product Design Lead: AI Growth & Adoption

Rippling; New York (NY); On-site; USD 174,000 - 290,000; Full time

Benefits offered by this job

Competitive salary

Equity

Benefits

Job summary

Rippling is seeking a Design Lead for Growth to shape how customers adopt AI across the platform. You will drive end-to-end growth design from onboarding to monetization and partner with PMs, data scientists, and engineers to ship measurable improvements.

You’ll use LLMs and AI prototyping tools and build scalable growth patterns, while coaching designers and sharing learnings across the org. This role emphasizes customer impact and data-driven decision making.

Qualifications

• 8+ years of end-to-end product design experience shipping complex, high-impact products from concept to launch.

Responsibilities

• Drive design for AI adoption across Rippling, from an admin’s first setup to an employee’s daily use.
• Work with PM and data science to define what an activated AI user looks like, and the guardrail metrics that tell you when a win is hurting retention.
• Build shared growth patterns (entry points, prompt suggestions, setup flows, upgrade moments) so product teams stop building their own.
• Run experiments with your PM and data partners. Read results with judgment, and flag the ones that win on the metric and lose with the user.
• Design upgrade and usage-limit moments that feel fair and never come as a surprise.
• Spend time with customers to see where AI helps them and where they give up on it. Turn that into priorities for the domain.
• Use LLMs to sharpen problems and requirements, and prototype in code with AI tools so you’re testing real interactions.
• Raise the bar for growth design across the org. Share what you learn, including from failed tests, and coach designers who are newer to growth.

Skills

Growth design

Onboarding

Activation

Monetization

Experiment design

Tools

Claude

ChatGPT

Cursor

Claude Code

Job description

Rippling is seeking a Design Lead for Growth to shape how customers adopt AI across the platform. You will drive end-to-end growth design from onboarding to monetization and partner with PMs, data scientists, and engineers to ship measurable improvements.

You’ll use LLMs and AI prototyping tools and build scalable growth patterns, while coaching designers and sharing learnings across the org. This role emphasizes customer impact and data-driven decision making.