Product Design Lead, AI Growth & Activation

Rippling; San Francisco (CA); Presencial; USD 174 000 - 290 000; Tempo integral

Resumo da oferta

Rippling is seeking a design lead for Growth to shape how customers adopt AI across the platform. You will drive end-to-end growth design, coordinating with PMs, engineers, and data scientists to define activated AI users and growth patterns across onboarding and monetization.

You will run experiments, interpret results with rigor, and push for improvements that balance business metrics with customer experience.

Qualificações

• 8+ years of end-to-end product design experience shipping complex, high-impact products from concept to launch.
• Portfolio showing experiments that improved activation, adoption, retention, or conversion.
• Experience setting growth direction for a whole product area and getting teams to follow it.
• Hands-on growth design across onboarding, activation, and monetization for B2B or AI products.

Responsabilidades

• Drive design for AI adoption across Rippling, from an admin's first setup to an employee's daily use.
• Work with PM and data science to define what an activated AI user looks like, and the guardrail metrics that tell you when a win is hurting retention.
• Build shared growth patterns (entry points, prompt suggestions, setup flows, upgrade moments) so product teams stop building their own.
• Run experiments with your PM and data partners. Read results with judgment, and flag the ones that win on the metric and lose with the user.
• Design upgrade and usage-limit moments that feel fair and never come as a surprise.
• Spend time with customers to see where AI helps them and where they give up on it.
• Use LLMs to sharpen problems and requirements, and prototype in code with AI tools so you're testing real interactions.
• Raise the bar for growth design across the org. Share what you learn, including from failed tests, and coach designers who are newer to growth.

Conhecimentos

Growth design

Product design leadership

LLMs and AI prototyping

Experimentation & metrics

Ferramentas

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Descrição da oferta de emprego

Rippling is seeking a design lead for Growth to shape how customers adopt AI across the platform. You will drive end-to-end growth design, coordinating with PMs, engineers, and data scientists to define activated AI users and growth patterns across onboarding and monetization.

You will run experiments, interpret results with rigor, and push for improvements that balance business metrics with customer experience.