Product Content Strategy Lead

JPW Industries; Nashville (TN); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Annual bonuses

Benefits package

Career development

Team events

Integrity & teamwork culture

Job summary

JPW Industries in Nashville, TN, is seeking a strategic Content Leader to own the vision for product training content across six brands. You will shape demonstrations, tutorials, sales tools, and training that help buyers learn and apply JPW's machines and tools.

You will build a roadmap, ensure discoverability through SEO and AI-powered search, lead two product trainers, and partner with Marketing, Product Management, Sales, and Service to deliver compelling content across websites, distributor

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years in content strategy, content operations, product marketing, or sales enablement, preferably in technical/industrial markets.
• 2+ years leading and developing teams.

Responsibilities

• Develop and own the content strategy across all JPW brands, including SEO and AI-powered discovery (AEO and GEO).
• Identify content gaps, define audiences, and choose formats for maximum reach and impact.
• Integrate product training into broader content strategy for sales teams, distributors, and end users.
• Define how content is organized, managed, distributed, and accessed across every channel.
• Lead and develop two Product Trainers as technical content creators.

Skills

Content strategy

SEO & AI

Leadership

Cross-functional

CMS

DAM

Training content

Industrial know‑how

Communication

Education

Bachelor's degree

Tools

CMS

DAM

Learning platforms

Job description

JPW Industries in Nashville, TN, is seeking a strategic Content Leader to own the vision for product training content across six brands. You will shape demonstrations, tutorials, sales tools, and training that help buyers learn and apply JPW's machines and tools.

You will build a roadmap, ensure discoverability through SEO and AI-powered search, lead two product trainers, and partner with Marketing, Product Management, Sales, and Service to deliver compelling content across websites, distributor