Content Marketing Lead: Social, Video & Influencer

J.w.-Pepper-; Exton (PA); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical / Dental / Vision Benefits

Paid holidays and vacation following公司

Job summary

J.W. Pepper & Sons, Inc. is seeking a strategic Content Marketing Manager to own and execute the company’s content strategy across written, social, and video channels from our Exton, PA headquarters.

You will manage a Social Media Coordinator and a Video Production Coordinator, and partner with product, growth, PR, and external contributors. The role emphasizes KPI-driven campaigns, influencer partnerships, and a data-driven approach to grow brand awareness, engagement, and conversions while

Qualifications

• 5+ years in content marketing or digital marketing; 2+ years leading teams.
• Proven record of growing reach and engagement across social platforms.
• Strong analytics using GA and YouTube Analytics.
• Excellent project management and video production workflow experience.

Responsibilities

• Develop and execute an integrated content marketing strategy across social, video, and blog.
• Lead influencer outreach, partnerships, campaigns, and ROI measurement.
• Oversee social media and YouTube content plans, cadence, and optimization.
• Manage direct reports and mentor staff for growth.
• Coordinate guest contributors and ensure rights/usage compliance.
• Align content with paid campaigns and track KPI performance.

Skills

Content marketing

Social media management

Analytics (GA/YouTube)

Project management

Team leadership

Tools

Google Analytics

YouTube Studio

Job description

J.W. Pepper & Sons, Inc. is seeking a strategic Content Marketing Manager to own and execute the company’s content strategy across written, social, and video channels from our Exton, PA headquarters.

You will manage a Social Media Coordinator and a Video Production Coordinator, and partner with product, growth, PR, and external contributors. The role emphasizes KPI-driven campaigns, influencer partnerships, and a data-driven approach to grow brand awareness, engagement, and conversions while