Content Strategy Lead — Industrial Tools & Training

JET Tools; Nashville, Northern (TN, KY); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Competitive pay & bonuses

Comprehensive benefits

Career development & learning

Job summary

JPW Industries in Nashville, TN, is seeking a strategic Content Lead to own the content vision across six iconic brands (JET, Powermatic, Wilton, Baileigh, Edwards, Axiom). You will define what content gets built, how it’s organized, and where it lives, guiding SEO, AI-enabled discovery, and go-to-market enablement for sales, distributors, and end users.

You will build a content-creating team of two product trainers, set the roadmap, oversee instructor-led, virtual, and on-demand training, and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in content strategy, content operations, product marketing, or sales enablement, preferably in technical or industrial markets.
• 2+ years leading and developing teams.
• Understanding of SEO, AEO/GEO, and AI-powered content discovery, including structured content, metadata, and optimization.
• Strategy to Execution: set strategy, prioritize, lead cross-functional execution, translate complex products into clear content.
• Content Technology: CMS, DAM, learning platforms, or sales enablement tools, distribution, analytics.

Responsibilities

• Develop and own the content strategy across all JPW brands, including SEO and AI-powered discovery (AEO and GEO).
• Identify content gaps, define target audiences, and choose formats and channels for maximum reach and impact.
• Integrate product training into the broader content strategy for sales teams, distributors, and end users.
• Define how content is organized, managed, distributed, and accessed across every channel.
• Evaluate content management, learning, and enablement technologies.
• Set content standards and governance, partnering with Digital Marketing for findability.
• Lead and develop two Product Trainers as technical content creators.
• Own delivery of the roadmap and oversee targeted instructor-led, virtual, and on-demand training aligned with launches.
• Repurpose content across formats to extend reach and measure impact.

Skills

Content strategy

SEO & discovery

Leadership

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CMS

Digital Asset Management

Learning Platforms

Sales Enablement Tools

Job description

JPW Industries in Nashville, TN, is seeking a strategic Content Lead to own the content vision across six iconic brands (JET, Powermatic, Wilton, Baileigh, Edwards, Axiom). You will define what content gets built, how it’s organized, and where it lives, guiding SEO, AI-enabled discovery, and go-to-market enablement for sales, distributors, and end users.

You will build a content-creating team of two product trainers, set the roadmap, oversee instructor-led, virtual, and on-demand training, and