Product Content Specialist

Delta Children; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Delta Children is seeking a Product Content Specialist to craft and optimize product descriptions, features, and benefits for our e-commerce and digital channels. This full-time, hybrid role in the New York City metropolitan area requires collaboration with marketing, design, and product teams to ensure brand-consistent messaging and high-quality content.

You will maintain product information across CMS/PIM systems, support new product launches, and use data feedback to continuously improve

Qualifications

• Strong writing to craft clear, compelling product copy.
• Experience planning and managing product information across digital platforms.
• Effective communication across cross-functional teams and stakeholders.
• Experience with e-commerce platforms, PIM/CMS tools, and basic SEO.
• Strong attention to data accuracy and organization to manage multiple projects.

Responsibilities

• Create, edit and optimize product descriptions, features, and benefits for e-commerce and digital channels.
• Maintain accurate and consistent product information across platforms.
• Collaborate with marketing, design and product teams to ensure brand-aligned content.
• Manage updates in content management systems and PIM workflows.
• Support product launches and use data/feedback to improve messaging and discoverability.
• Meet deadlines in a fast-paced environment.

Skills

Writing

Content strategy

Communication

E-commerce CMS

SEO basics

Attention to detail

Project management

Education

Bachelor's degree or equivalent

Tools

CMS tools

PIM

Job description

Company Description

Delta Children, founded in 1954 and incorporated in 1967, is a family-driven company dedicated to creating high-quality baby products and children’s furniture. Built on a legacy of innovation, including a patented, easy-to-assemble crib design, Delta focuses on style, safety, and affordability for families. The company is recognized as an industry leader in manufacturing cribs and children’s furniture trusted by millions of families worldwide. Delta’s mission is to provide safe, comfortable, and budget-friendly products that give caregivers peace of mind while supporting the everyday realities of parenting.

Role Description

The Product Content Specialist is a full-time, hybrid role based in the New York City Metropolitan Area, with some flexibility for work-from-home. In this role, the specialist will create, edit, and optimize product descriptions, features, and benefit-focused content for e-commerce platforms and other digital channels. Day-to-day responsibilities include maintaining accurate and consistent product information, collaborating with marketing, design, and product teams, and ensuring that all content aligns with brand guidelines and enhances the customer experience. The specialist will manage updates in content management systems, support the launch of new products, and use data and feedback to continuously improve product messaging and discoverability. This role requires close attention to detail, strong organizational skills, and the ability to meet deadlines in a fast-paced environment.

Qualifications

• Candidates should possess strong Writing and Web Content Writing skills to craft clear, compelling, and accurate product copy.
• Candidates should possess Content Strategy and Content Management skills to plan, organize, and maintain product information across digital platforms.
• Candidates should possess excellent Communication skills to collaborate effectively with cross-functional teams and present content recommendations.
• Experience with e-commerce platforms, product information management (PIM) or CMS tools, and basic SEO principles is beneficial.
• Strong attention to detail, data accuracy, and organizational skills, with the ability to manage multiple projects and deadlines.
• Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent practical experience.
• Prior experience in consumer products, retail, or children’s furniture and accessories is a plus.