Content & E-commerce Marketing Specialist

Lil' Drug Store Products; Cedar Rapids (IA); On-site; USD 55,000 - 75,000; Full time

Job summary

Lil' Drug Store Products seeks a content-focused marketing writer to craft engaging content across websites, emails, and print collateral. You will coordinate assets, optimize with SEO, and support campaigns to engage customers and drive e-commerce performance.

The role requires a Bachelor’s degree in a relevant field and 2+ years of content writing experience, with preference for CPG/retail/e-commerce exposure. Office-based role in Cedar Rapids, IA.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations or related field.
• Minimum 2 years of professional content writing or copywriting experience.
• Experience with SEO best practices and digital marketing campaigns.
• Experience writing for digital and print media.
• CPG/retail/e-commerce experience preferred.

Responsibilities

• Write and update content for websites, email, social, sales collateral, and internal communications
• Coordinate digital assets and perform quality checks to maintain accurate product data
• Use marketing platforms to create and implement campaigns for promotions and customer engagement
• Test new tools, technologies, and channels and use SEO tools to optimize searching and responsiveness
• Maintain visual appeal and compelling content
• Track site traffic, user behavior, and trends; report and analyze program effectiveness
• Support campaigns, product launches, trade shows, seasonal initiatives, and digital marketing execution
• Maintain website and e-commerce content as products, promotions, and business information change
• Coordinate with marketing, sales, and product teams to ensure messaging is accurate, consistent, and on brand
• Develop content calendars and meet publishing deadlines
• Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for Lil' Drug Store Products' online presence
• Other duties and projects as assigned

Skills

Content writing

Copywriting

SEO

Digital marketing

Project management

Communication

Education

Bachelor’s degree in Marketing/Journalism/Communications

Tools

SEO tools

Marketing platforms

Job description

Purpose of the Job:

Responsible for creating engaging, informative, and persuasive content that supports the company's marketing, branding, and sales initiatives. This role develops written materials across digital and print platforms, ensuring all content reflects the company's voice, brand standards, and business objectives.

Supervisory Responsibility

No

Essential Job Responsibilities and Duties:

• Write and update content for websites, email, social, sales collateral, and internal communications
• Coordinate digital assets and performs quality checks to maintain accurate product data
• Use marketing platforms to create and implement campaigns for promotions and customer engagement
• Test new tools, technologies, and channels and use SEO tools to optimize searching and responsiveness
• Maintain visual appeal and compelling content
• Track site traffic, user behavior, and trends; report and analyze program effectiveness
• Support campaigns, product launches, trade shows, seasonal initiatives, and digital marketing execution
• Maintain website and e-commerce content as products, promotions, and business information change
• Coordinate with marketing, sales, and product teams to ensure messaging is accurate, consistent, and on brand
• Develop content calendars and meet publishing deadlines
• Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for Lil' Drug Store Products' online presence
• Other duties and projects as assigned

Education:

• Bachelor’s degree in Marketing, Journalism, Communications, Public Relations or a related field

Experience:

• Minimum of 2-years related work experience.
• Minimum 2 years of professional content writing or copywriting experience.
• Minimum of 2 years experience with SEO best practices.
• Experience writing for both digital and print media.
• Experience in consumer-packaged goods (CPG), retail, wholesale, and e-commerce preferred.
• Ethics, Integrity, Values: Ably builds trust, and is widely trusted.
• Project/Task Management: Demonstrates the ability to work within timelines, company structures and budgets for successful completion of projects. Takes lead when needed to ensure successful completion.
• Organizing Skills: Puts resources or processes into logical, comprehensible and aesthetically pleasing order. Attends to all details.
• Detail Orientation / Quality Focus: Reliably delivers meticulous work. Exceptional writing, editing, and proofreading skills.
• Analytical Skills: Interprets and digests complex information while summarizing key findings.
• Creativity: Generates and/or recognizes imaginative or creative solutions. Is open-minded. Utilizes constructive, non-traditional thinking.
• Results Focus – Output Orientation: Demonstrates personal initiative and independent motivation. Is action and results oriented.
• Communication Skills: Relates well to people, verbally and in written form. Builds rapport with all levels within and outside the company.
• Presentation Skills: Conveys information eloquently. “Connects” with audience. Selects and presents relevant and compelling content.

Physical and Working Environment:

• Working Hours: General office hours, typically 8:00 AM – 5:00 PM with flexibility for business and personal needs
• Working Environment: Work usually performed in an office setting and distribution center with noise level typical of most office environments with telephones, personal interruptions, and background noises
• Tools and Equipment Used: Computer, tablet, e-mail, phone, and other standard office equipment
• Travel: Travel by airplane or automobile to attend trade shows, focus groups and sales meetings. Approximate travel is 3 days per quarter
• Physical Demands: Ability to lift and carry up to 40lbs on occasion; digital dexterity and hand/eye to operate equipment such as computer keyboard, calculator, and standard office equipment. Ability to effectively communicate with customers, supplier, or employees remotely and in person; ability to travel by airplane or automobile