Private Events Sales & Marketing Lead

ASM Global LLC.; Lubbock (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid vacation

401(k) plan

Job summary

Legends Global is seeking a Private Events Sales & Marketing Manager to drive revenue for private events at Buddy Holly Hall in Lubbock, TX. You will lead sales, marketing, and client management from inquiry through post-event evaluation.

A Bachelor’s degree and 3–5 years in event or hospitality sales are required, with supervisory experience preferred. Strong negotiation, relationship-building, and organizational skills are essential; some travel will be involved.

Qualifications

• Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field preferred.
• Minimum of 3–5 years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field.
• Supervisory or leadership experience preferred.

Responsibilities

• Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
• Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
• Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
• Prepare and deliver professional sales presentations to prospective clients and stakeholders.
• Conduct venue tours and showcase facility capabilities to potential clients.
• Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
• Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
• Travel as required for sales calls and business development activities.
• Manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis.
• Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
• Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
• Maintain accurate booking records and event information within the facility booking system and CRM platforms.
• Manage tentative, definite, contracted, and lost business files.
• Coordinate event insurance requirements and ensure all required client documentation is obtained.
• Maintain and update the master calendar of bookings and events as related to private events.
• Serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention.
• Coordinate development and distribution of post-event evaluations and client feedback programs.
• Develop and implement marketing initiatives to increase awareness of private event offerings.
• Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
• Serve as support for event and staged marketing as needed or assigned.
• Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
• Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
• Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
• Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.
• Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
• Provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status.
• Maintain organized and up‑to‑date client records, contracts, correspondence, and sales reports.
• Participate in weekly sales and marketing meetings and contribute to departmental planning initiatives.
• Assist with event management responsibilities as needed to ensure a exceptional client experience.
• Maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership.

Skills

Sales experience

Negotiation

Relationship building

Communication

Organization

Time management

Multi-tasking

Attention to detail

MS Office

CRM systems

Booking software

Sales analytics

Leadership

Professional appearance

Education

Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field

Tools

CRM systems

Booking management software

Microsoft Office Suite

Job description

Legends Global is seeking a Private Events Sales & Marketing Manager to drive revenue for private events at Buddy Holly Hall in Lubbock, TX. You will lead sales, marketing, and client management from inquiry through post-event evaluation.

A Bachelor’s degree and 3–5 years in event or hospitality sales are required, with supervisory experience preferred. Strong negotiation, relationship-building, and organizational skills are essential; some travel will be involved.