Private Events Sales & Marketing Manager

ASM Global LLC.; Lubbock (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid vacation

401(k) plan

Job summary

Legends Global is seeking a Private Events Sales & Marketing Manager to drive revenue for private events at Buddy Holly Hall in Lubbock, TX. You will lead sales, marketing, and client management from inquiry through post-event evaluation.

A Bachelor’s degree and 3–5 years in event or hospitality sales are required, with supervisory experience preferred. Strong negotiation, relationship-building, and organizational skills are essential; some travel will be involved.

Qualifications

• Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field preferred.
• Minimum of 3–5 years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field.
• Supervisory or leadership experience preferred.

Responsibilities

• Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
• Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
• Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
• Prepare and deliver professional sales presentations to prospective clients and stakeholders.
• Conduct venue tours and showcase facility capabilities to potential clients.
• Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
• Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
• Travel as required for sales calls and business development activities.
• Manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis.
• Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
• Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
• Maintain accurate booking records and event information within the facility booking system and CRM platforms.
• Manage tentative, definite, contracted, and lost business files.
• Coordinate event insurance requirements and ensure all required client documentation is obtained.
• Maintain and update the master calendar of bookings and events as related to private events.
• Serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention.
• Coordinate development and distribution of post-event evaluations and client feedback programs.
• Develop and implement marketing initiatives to increase awareness of private event offerings.
• Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
• Serve as support for event and staged marketing as needed or assigned.
• Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
• Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
• Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
• Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.
• Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
• Provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status.
• Maintain organized and up‑to‑date client records, contracts, correspondence, and sales reports.
• Participate in weekly sales and marketing meetings and contribute to departmental planning initiatives.
• Assist with event management responsibilities as needed to ensure a exceptional client experience.
• Maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership.

Skills

Sales experience

Negotiation

Relationship building

Communication

Organization

Time management

Multi-tasking

Attention to detail

MS Office

CRM systems

Booking software

Sales analytics

Leadership

Professional appearance

Education

Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field

Tools

CRM systems

Booking management software

Microsoft Office Suite

Job description

Position Summary

POSITION: Private Events Sales & Marketing Manager

DEPARTMENT: Sales & Marketing

REPORTS TO: Director of Sales & Marketing

FLSA STATUS: Full-time, Exempt, Salaried

Company Overview

LEGENDS GLOBAL Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component—feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking—of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

ESSENTIAL DUTIES & RESPONSIBILITIES

Sales & Business Development

• Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals.
• Identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients.
• Solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings.
• Prepare and deliver professional sales presentations to prospective clients and stakeholders.
• Conduct venue tours and showcase facility capabilities to potential clients.
• Develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues.
• Attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities.
• Travel as required for sales calls and business development activities.

Event Booking & Client Management

• Manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis.
• Prepare proposals, contracts, deposits, certificates of insurance, and other required documentation.
• Negotiate pricing, terms, and event details while maximizing venue revenue opportunities.
• Maintain accurate booking records and event information within the facility booking system and CRM platforms.
• Manage tentative, definite, contracted, and lost business files.
• Coordinate event insurance requirements and ensure all required client documentation is obtained.
• Maintain and update the master calendar of bookings and events as related to private events.
• Serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention.
• Coordinate development and distribution of post-event evaluations and client feedback programs.

Marketing & Revenue Generation

• Develop and implement marketing initiatives to increase awareness of private event offerings.
• Collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts.
• Serve as support for event and staged marketing as needed or assigned.
• Maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business.
• Analyze sales performance, booking trends, and revenue opportunities to identify growth strategies.
• Work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities.
• Assist in developing promotional campaigns, prospect lists, and lead-generation strategies.

Internal Coordination & Administration

• Ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings.
• Provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status.
• Maintain organized and up‑to‑date client records, contracts, correspondence, and sales reports.
• Participate in weekly sales and marketing meetings and contribute to departmental planning initiatives.
• Assist with event management responsibilities as needed to ensure a exceptional client experience.
• Maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership.

QUALIFICATIONS

Education & Experience

• Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field preferred.

Minimum Experience

• Minimum of three to five years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field.
• Experience managing event bookings, contracts, and client relationships preferred.
• Supervisory or leadership experience preferred.

Skills & Abilities

• Excellent sales, negotiation, and relationship‑building skills.
• Strong written, verbal, and presentation communication skills.
• Outstanding organizational, planning, and time‑management abilities.
• Ability to manage multiple priorities in a fast‑paced environment.
• Strong attention to detail and commitment to customer service.
• Proficiency with Microsoft Office Suite, CRM systems, and booking management software.
• Ability to analyze sales data and develop actionable business strategies.
• Demonstrated problem‑solving, decision‑making, and leadership capabilities.
• Professional appearance, demeanor, and work ethic.

COMPENSATION

Competitive salary commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

WORKING CONDITIONS

Location: On‑Site at Buddy Holly Hall, Lubbock, Texas with flexibility for business development travel as required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE

The responsibilities described above are representative of the nature and level of work assigned and are not intended to be an exhaustive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Responsibilities may be modified at any time based on business needs.

Legends Global is an Equal Opportunity/Affirmative Action Employer and encourages Women, Minorities, Individuals with Disabilities, and Protected Veterans to apply.