Principal UX Designer - AI-Driven Web Strategy & Impact

Cengage Group; Los Angeles (CA); On-site; USD 102,000 - 132,000; Full time

Job summary

Cengage Group is seeking a Principal UX Designer to shape and elevate our web and digital experience through strong product thinking, design craft, and a focus on systems thinking and future-oriented experiences.

You will partner closely with Marketing, Product and Engineering to influence priorities, guide decisions, and ensure what we build delivers meaningful value to our users and the business.

Qualifications

• 8+ years of experience in UX, Web Strategy, web and product design with deep expertise across UX, UI, and research.
• Strong portfolio demonstrating end-to-end web design work and measurable business impact.
• Proficiency in demonstrating data, analytics, and user research to inform decisions and optimize outcomes.

Responsibilities

• Define and drive Web experience strategy across key product areas, shaping direction and guiding high-impact decisions.
• Translate complex business, marketing and product requirements into clear, scalable, and forward-thinking user experiences.
• Use data, research, and experimentation to inform decisions and continuously innovate and improve experiences.
• Apply modern tools, including AI, to accelerate and reimagine how we design and build.
• Lead end-to-end design work, from discovery through delivery, ensuring quality and cohesion across the experience.
• Operate at both strategic and executional levels, contributing hands-on design while guiding broader direction.
• Influence cross-functional partners and leadership through clear communication, strong rationale, and thoughtful tradeoffs.
• Experience building and scaling experimentation programs, including hypothesis development, success metrics definition, and A/B or multivariate testing frameworks.

Skills

UX design

Web strategy

Product design

Research methods

Stakeholder influence

Tools

HTML

CSS

JavaScript

Job description

Cengage Group is seeking a Principal UX Designer to shape and elevate our web and digital experience through strong product thinking, design craft, and a focus on systems thinking and future-oriented experiences.

You will partner closely with Marketing, Product and Engineering to influence priorities, guide decisions, and ensure what we build delivers meaningful value to our users and the business.