Principal UX Designer

Believer; United States; Remote; USD 185,000 - 230,000; Full time

Benefits offered by this job

Great compensation package

Equity

Comprehensive health plan

Remote-friendly team

Job summary

Believer is seeking a Principal UX Designer to own end-to-end UX for an upcoming title. You will work hands-on in Unreal Engine 5, architecting player journeys and UI systems while guiding cross‑functional partners. You will set UX standards, mentor teammates, and help push design tools and practices forward.

You have 10+ years of UX/UI expertise, a systems mindset, and a track record shipping games. The role is remote-friendly within a global Believer team and reports to the Design Director.

Qualifications

• 10+ years of experience as a UX and UI expert with a track record of owning ambiguous, high‑complexity design problems.
• Sys­tems thinking with deep empathy for a range of players and their needs.
• You have shipped games and understand what shipping actually takes.
• You are fast and comfortable working in Unreal Engine 5 (or a comparable engine).
• You have built or scaled UX/UI standards and enjoy mentoring other designers.

Responsibilities

• Own the game's end‑to‑end UX: player journeys, friction, gameplay flows, and IA guiding players.
• Design and ship high‑quality UI/UX at a pace that aligns with engineering, in Unreal Engine 5.
• Own production of UI assets, balancing in‑house craft, AI tools, and external support.
• Set craft standards, maintain UX/UI systems and style guides, guide others.
• Represent design in cross‑functional efforts, mentor contributors, push toolsets forward.

Skills

UX/UI design

Systems thinking

Project leadership

Mentoring

Cross-functional collaboration

Tools

Unreal Engine 5

Job description

We're building a world-class team of game-makers: folks bursting with creativity, who balance candor with compassion, and hold themselves and their peers accountable to what's best for players.

We are looking for an experienced Principal UX Designer to join our design team and help build and ship best-in-class UI/UX for our upcoming title. This role will report directly to the Design Director.

What you'll do:

• Own the game's end-to-end UX: player journeys, friction, gameplay flows, and an information architecture that keeps things consistent while guiding and delighting players along the way

• Design and ship high-quality UI/UX at a pace that keeps engineering and cross-functional partners moving, working hands-on in Unreal Engine 5 and partnering closely with our UI Engineer to keep implementation aligned with UX intent

• Own production of UI assets, deciding the right mix of in-house craft, AI-assisted tooling, and outside support to hit the volume and quality the game needs

• Set the craft bar for the discipline: build and maintain UX/UI standards, systems, and style guides, and give real direction to other contributors working in the space

• Represent design in cross-functional efforts, mentor other contributors, and help push the discipline's tools and practices forward

You are a great fit if:

• You have 10+ years of experience as a UX and UI expert and a track record of owning ambiguous, high-complexity design problems with minimal oversight

• You think in systems. You empathize deeply with all types of players and their needs, and you find solutions that feel obvious in hindsight

• You've shipped games, and you understand what shipping actually takes

• You're fast and comfortable working directly in Unreal Engine 5 (or a comparable engine)

• You've built or scaled UX/UI standards for a team before, and you enjoy mentoring other designers

Please note - research shows that certain groups of candidates may not apply to jobs unless they meet every single requirement. If you see yourself at Believer but don't check every requirement, we would still love to be in touch with you for current and future opportunities.

What we offer:

Annual salary range: $185,000-$230,000

Making great games is hard, so we do our best to make the other parts less hard.

• Great compensation package and equity

• Medical, dental, vision, short-term disability, long-term disability, and life insurance. Believer pays 100% of monthly costs for these plans

• 10 observed holidays + 10 days for Winter Break and "Take What You Need" PTO policy

• Remote-friendly team #LI-Remote

• We are committed to continuing to expand our benefits and perks to support all Believers

Diversity

Believer is committed to creating a diverse environment where Believers of all backgrounds can do their best work and grow professionally. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About The Believer Company

Believer is a global games company with developers all over the world, headquartered in Los Angeles, California.

We've built our lives around creating and serving games we're proud of, from Words With Friends to League of Legends, from Destiny to Apex Legends. We hope you've enjoyed them, and if our wishes have come true, you're still playing them today.

We still think this is just the beginning.

We are Believers, bonded together by a deep love for players, and a commitment to put them at the center of the games we create, the worlds we build, the stories we tell, and the business we run to keep the fun going for as long as players keep believing.