Principal Product Marketing Lead, Welcome Solutions

Prove; New York (NY); Remote; USD 160,000 - 180,000; Full time

Benefits offered by this job

Competitive salaries

Equity Plan

401(k) Retirement Plan & Match

Unlimited vacation

Comprehensive medical benefits

Wellness reimbursement

Office snacks

GrubHub lunch stipend

Job summary

Prove is seeking a Principal Product Marketing Manager to own product marketing for the Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance. This role partners with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

The ideal candidate has 5+ years in B2B SaaS product marketing and 2+ years in identity/authentication or related fields, with strong GTM and storytelling skills in a fast-growing environment.

Qualifications

• 5+ years of product marketing experience in B2B SaaS.
• 2+ years of identity, authentication, fraud prevention, or adjacent industries.
• Experience owning product marketing for a solution portfolio or multiple related products.
• Proven ability to operate in both early-stage and scaling environments.
• Strong go-to-market execution skills, including launches, enablement, and asset development.
• Experience building sales enablement materials.
• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus.
• Excellent storytelling, writing, and presentation skills.
• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment.
• Bachelor’s degree required; MBA or equivalent experience a plus

Responsibilities

• Own end-to-end product marketing for Welcome solutions portfolio (Prefill for Consumer, Prefill for Business, Human Assurance).
• Define positioning, messaging, value propositions, and personas for Welcome solutions.
• Partner with Product to translate roadmap into market narratives.
• Lead GTM planning and execution for Welcome launches, pilots, and feature releases.
• Develop core assets: pitch decks, one-pagers, solution briefs, demos, website messaging.
• Act as SME for Welcome solutions across Sales, Marketing and Revenue teams.
• Collaborate with Product, Engineering, and Solutions to translate roadmap into launch plans.
• Create scalable templates and standards for GTM assets.
• Support cross-functional GTM initiatives and launches across Prove’s portfolio.
• Incorporate customer proof and market trends into Grow solution storytelling.
• Develop vertical-specific messaging and enablement assets for priority industries.
• Support demand generation and field marketing with verticalized content.

Skills

Product marketing

Identity authentication

Go-to-market

Sales enablement

Vertical messaging

Education

Bachelor's degree

MBA

Job description

Prove is seeking a Principal Product Marketing Manager to own product marketing for the Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance. This role partners with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

The ideal candidate has 5+ years in B2B SaaS product marketing and 2+ years in identity/authentication or related fields, with strong GTM and storytelling skills in a fast-growing environment.