Principal Product Manager, Personalization & Growth

Upside; Austin (TX); Hybrid; USD 204,000 - 221,000; Full time

Benefits offered by this job

Medical coverage

Equity

401(k)

Parental leave

Wellness membership

Mental health support

Unlimited PTO

Flexible work

Lunch reimbursement

Employee Resource Groups

Learning stipend

Transparent culture

Great mission

Job summary

Upside in Austin, Chicago, DC, or NYC is seeking a Principal Product Manager to own the personalization growth engine. Translate an ambitious vision into a sequenced roadmap and define the systems, partnerships, and technology needed to bring it to life.

You will lead cross-functional teams, set KPIs, and drive experimentation across Fuel, Grocery, and Restaurant verticals, partnering with marketing to deliver localized, effective communications and measurable impact.

Qualifications

• 10+ years of product management experience across complex or platform initiatives.
• Proven track record building scalable personalization platforms or 0-to-1 products.
• Strong quantitative and analytical skills using data and experiments to drive decisions.
• Technical fluency and ability to translate granular detail into strategic narratives.
• Exceptional communicator who can influence senior stakeholders without direct authority.
• Strong business acumen linking product decisions to retention and revenue.
• Deep consumer empathy and understanding of what motivates user behavior.

Responsibilities

• Own the strategy and roadmap for building Upside personalized growth engine, translating vision into roadmap.
• Define requirements and backlog across growth stack: data infrastructure, multi-channel outreach, app surface areas, personalization, and incentives.
• Define success metrics and KPIs, using data to guide prioritization and validate impact.
• Lead cross-vertical network adoption (Fuel, Grocery, Restaurant) with localized communications based on proximity to retail locations.
• Run rapid experiments on messaging and incentives to identify repeatable patterns.
• Build strong partnership with Upside's internal consumer marketing team and translate needs into product requirements.
• Lead cross-functional alignment without direct authority (engineering, design, data, marketing).

Skills

Personalization

Cross-functional leadership

Data-driven decision making

Technical fluency

Executive communication

Business acumen

Customer empathy

Job description

Upside in Austin, Chicago, DC, or NYC is seeking a Principal Product Manager to own the personalization growth engine. Translate an ambitious vision into a sequenced roadmap and define the systems, partnerships, and technology needed to bring it to life.

You will lead cross-functional teams, set KPIs, and drive experimentation across Fuel, Grocery, and Restaurant verticals, partnering with marketing to deliver localized, effective communications and measurable impact.