Principal Product Manager, MarTech

Geico; Washington (IL); Remote; USD 131,000 - 230,000; Full time

Job summary

As a leading auto insurance company, GEICO is on an exciting transformation journey and seeks a Principal Product Manager for its Marketing Technology team. This role involves leading product strategy, driving product development, and ensuring high-impact solutions that enhance customer engagement. The ideal candidate will have extensive product management experience, excellent communication skills, and a deep understanding of marketing technology solutions, contributing to the growth of GEICO's innovative product offerings.

Benefits

401K savings plan with 6% match

Tuition assistance

Flexible workplace options

Comprehensive Total Rewards program

Mental healthcare support

Qualifications

• 10+ years product management experience in fast-paced environments, preferably in MarTech.
• Excellent communication and presentation skills.
• Subject Matter Expertise in building marketing technology platforms.

Responsibilities

• Define product vision, strategy, and roadmap aligned with business goals.
• Lead cross-functional teams through the product lifecycle.
• Drive product development and manage backlog effectively.

Skills

Product Management

Customer Engagement

Strategic Planning

Market Research

Communication Skills

Collaboration

Problem Solving

Education

Bachelor’s degree or relevant experience equivalent

Tools

Adobe Experience Cloud

Salesforce Marketing Cloud

Customer Data Platforms

Job description

Principal Product Manager, MarTech page is loaded

Principal Product Manager, MarTech

Apply remote type Remote locations Washington, DC San Francisco, CA New York City, NY Seattle, WA Chicago, IL time type Full time posted on Posted 2 Days Ago job requisition id R0057519

GEICO, subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology.

As part of this once in a life-time opportunity to build and make a real impact in insurance marketplace, we are looking for an accomplished, customer obsessed and results-oriented Principal Product Manager to lead key initiatives within our MarTech Capabilities .

As a Principal Product Manager , you will play a key role in shaping the future of Marketing Technology at GEICO.You will be responsible for leading product strategy, driving the development and execution of product roadmaps, and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will drive complex, enterprise-scale product development across critical areas such as Predictive & Dynamic Audience Management, Cross-Channel Expansion, Journey Orchestration.You will collaborate closely with cross-functional teams, including Engineering, Design, Marketing, to deliver high-impact products that drive business growth and customer satisfaction. We are building a world class MarTech Product team at GEICO so that we can enable Marketers to lead with a data driven approach in marketing and help them run high performing campaigns at scale. If you have experience in Product Management building solutions for marketing teams and marketing automation - we are looking for you!

Additionally, you are a builder who thrives in a scrappy ambiguous startup environment yet has deep product experience to build complex products from scratch and scale them up.

Job Responsibilities:

• Define and articulate the product vision, strategy, and roadmap in alignment with business goals and market opportunities.
• Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond.
• Defines scalable solutions by deep knowledge of marketer workflow.
• Understand technology concepts and how underlying MarTech product services perform across channels and customer touchpoints.
• Enable AI-powered features that maximizes customer engagement initiatives.
• Conduct market research, competitive analysis, and customer interviews to gather insights and inform product decisions.
• Prioritize features and initiatives based on customer feedback, business impact, and technical feasibility, making trade-off decisions when needed .
• Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases.
• Continuously monitor product performance, analyze metrics, and iterate on features to optimize user experience and business outcomes.
• Identify options and recommendations, working through trade-offs with partners to remove impediments for the team.
• Manage product rollout plan, segmentation, product adoption and opportunities for product promotion.
• Work closely with tech peers and architecture to understand the tradeoffs of technical decisions and lead execution of requirements in an agile fashion by participation in ceremonies.
  

Basic Qualifications:

• Bachelor’s degree or relevant experience equivalent required.
• 10+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment preferably in MarTech, AdTech, CRM or Customer Engagement Platforms.
• Experience in building, using, or improving industry leading Marketing Technology Platforms, Audience Management Platforms and Customer Data Platforms (CDP) e.g. Adobe Experience Cloud (AEP), Adobe Target, MailGun, Braze, Hightouch, MailChimp, Segment, Salesforce Marketing Cloud or equivalent.
• Subject Matter Expertise building platforms with dynamic audience management or predictive segmentation, campaign management, messaging channels (e.g., SMS, Email, Push etc.), Journey Orchestration, workflow management capabilities.
• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.
• At least 5 years of experience writing requirements and working closely with engineering teams managing all aspects of a product feature throughout its lifecycle from concept to delivery.
• Experience with relevant data protection regulations and standards (CCPA, GDPR, etc.) when using customer data.
  

Preferred Qualifications :

• Understanding of Data Modeling, Identity Resolution, Attribute Management, APIs.
• Knowledge integrating audience data with downstream activation systems (Email, SMS, Push, Digital).
• Demonstrated ability to take a product from concept to launch, with a focus on market research, product design and iteration in agile environment.
• High sense of accountability and strong problem-solving skills.
• Insurance industry experience.
• Familiarity with data storage technologies like Graph, Cassandra, TiDB, ADLS, and Snowflake etc.

Annual Salary

$131,200.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company:At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers:We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture:We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards:We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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For more than 75 years, GEICO has stood out from the rest of the insurance industry! We are one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and clever marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace.