Principal Product Manager, MarTech

GEICO; United States; Remote; USD 131,000 - 230,000; Full time

Job summary

An established industry player is seeking a Principal Product Manager to lead transformative initiatives in Marketing Technology. This role involves shaping product strategy, collaborating with cross-functional teams, and ensuring solutions meet customer needs. You will oversee complex product development, focusing on audience management and journey orchestration. The ideal candidate thrives in dynamic environments and has a strong background in product management for marketing solutions. Join a forward-thinking company and make a significant impact on customer engagement through innovative MarTech solutions.

Benefits

Premier Medical Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Plan

Tuition Assistance

Paid Training

Parental Leave

Qualifications

• 10+ years in product management, preferably in MarTech or AdTech.
• Experience with leading Marketing Technology Platforms.

Responsibilities

• Define product vision and strategy aligned with business goals.
• Lead cross-functional teams through the product lifecycle.

Skills

Product Management

Marketing Technology

Audience Management

Predictive Segmentation

Campaign Management

Communication Skills

Education

Bachelor's Degree

Tools

Adobe Experience Cloud

Salesforce Marketing Cloud

Braze

Job description

GEICO, a subsidiary of Berkshire Hathaway and a leader in auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the insurance industry by removing friction across customers, partners, marketplace, segments, channels, and building a world-class experience powered by technology.

We are seeking an accomplished, customer-obsessed, and results-oriented Principal Product Manager to lead key initiatives within our MarTech Capabilities.

As a Principal Product Manager, you will shape the future of Marketing Technology at GEICO. Your responsibilities include leading product strategy, developing and executing roadmaps, and ensuring solutions meet customer needs while achieving business outcomes. You will oversee complex, enterprise-scale product development in areas such as Predictive & Dynamic Audience Management, Cross-Channel Expansion, and Journey Orchestration. Collaboration with cross-functional teams including Engineering, Design, and Marketing is essential to deliver impactful products that foster growth and satisfaction. We aim to build a world-class MarTech product team to enable data-driven marketing leadership and high-performing campaign execution. Experience in product management for marketing solutions and automation is highly desirable.

Additionally, you thrive in a dynamic, startup-like environment, capable of building and scaling complex products from scratch.

Job Responsibilities:

1. Define and communicate the product vision, strategy, and roadmap aligned with business goals and market opportunities.
2. Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond.
3. Design scalable solutions based on deep knowledge of marketer workflows.
4. Understand technology concepts and how MarTech services perform across channels and touchpoints.
5. Enable AI-powered features to maximize customer engagement.
6. Conduct market research, competitive analysis, and customer interviews to inform product decisions.
7. Prioritize features based on customer feedback, business impact, and technical feasibility, making trade-offs as needed.
8. Manage product development, including requirements definition, backlog management, and ensuring timely, high-quality releases.
9. Monitor product performance, analyze metrics, and iterate to optimize user experience and outcomes.
10. Collaborate with partners to identify options, make recommendations, and remove impediments.
11. Plan product rollout, segmentation, adoption, and promotion opportunities.
12. Work closely with technical teams to understand trade-offs and lead agile execution of requirements.

Basic Qualifications:

• Bachelor’s degree or equivalent experience.
• 10+ years in product management, with successful product delivery in fast-paced environments, preferably in MarTech, AdTech, CRM, or Customer Engagement Platforms.
• Experience with leading Marketing Technology Platforms and Customer Data Platforms (e.g., Adobe Experience Cloud, Braze, Salesforce Marketing Cloud).
• Expertise in audience management, predictive segmentation, campaign management, messaging channels, and journey orchestration.
• Excellent communication skills for technical and non-technical audiences.
• At least 5 years of experience in requirements writing and working with engineering teams throughout the product lifecycle.
• Knowledge of data protection regulations (CCPA, GDPR).

Preferred Qualifications:

• Understanding of data modeling, APIs, and identity resolution.
• Experience integrating audience data with activation systems.
• Proven ability to take a product from concept to launch, with iterative market research and design.
• Strong problem-solving skills and accountability.
• Insurance industry experience is a plus.
• Familiarity with data storage technologies like Graph, Cassandra, Snowflake, etc.

Annual Salary: $131,200 - $229,600

This range is a guideline; actual compensation depends on various factors including experience, education, location, and market conditions. GEICO will not sponsor employment authorization for this role at this time.

Benefits:

Our Total Rewards Program includes:

• Premier Medical, Dental, and Vision Insurance
• Paid Vacation, Sick, and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licenses

Benefits vary by location and eligibility requirements.

GEICO is committed to equal employment opportunity and provides accommodations for qualified individuals with disabilities. We promote a respectful, harassment-free work environment.