Lead Product Manager, MarTech Platforms

General Motors; Washington (District of Columbia); Hybrid; USD 120,000 - 160,000; Full time

Job summary

General Motors recherche un Lead Product Manager en MarTech pour diriger des initiatives stratégiques au croisement de la technologie et du marketing. Ce rôle clé implique la gestion des outils MarTech, la collaboration avec des équipes transversales pour créer des expériences clients convaincantes, et la direction d'une équipe dédiée pour atteindre des résultats marketing performants.

Qualifications

• Expérience approfondie en technologies marketing.
• Compétences éprouvées en conception et développement d'outils marketing.
• Connaissance des plateformes MarTech et de la gestion des données.

Responsibilities

• Gérer le cycle de vie du produit MarTech de la conception à l'adoption.
• Diriger et encadrer une équipe de chefs de produits et d'analystes.
• Collaborer avec des équipes internes et externes pour concevoir et livrer des fonctionnalités de plateforme.

Skills

Expertise en technologie marketing

Stratégie de produit

Gestion de projet agile

Personnalisation

Gestion de campagnes email

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Job description

Remote OR Hybrid: This role is based remotely, but if you live within a 50-mile radius of the Warren Tech Center, you are expected to report to that location at least three times a week.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

The Role:

GM is hiring a Lead Product Manager, MarTech. This leadership role is at the intersection of marketing strategy and technology, responsible for building tools that enable our marketing teams to create compelling customer experiences and achieve performance marketing results.

You will manage the scope and teams responsible for designing and implementing MarTech platforms focused on audience creation, activation, and personalization. You will utilize best practices in product development, agile Scrum-based delivery, and strategic road-mapping to deliver modern marketing tools within a data-driven ecosystem across the customer lifecycle. You will collaborate with cross-functional teams such as engineering, marketing, privacy, and loyalty to develop cohesive product roadmaps. Additionally, you will work closely with Marketing Operations leaders to align on vision, strategy, and priorities.

This role requires a self-starter with deep expertise in marketing technology, proven experience in designing and building marketing tools like Adobe Experience Platform, Salesforce Marketing Cloud, and others. Candidates should have comprehensive knowledge across the MarTech landscape, including personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc., with a strong understanding of data design to facilitate platform implementations.

What You’ll Do (Responsibilities):

• Manage the MarTech product lifecycle from solution design to implementation and adoption.
• Lead and mentor a team of Product Managers and Analysts.
• Partner with marketing leaders to develop and communicate product roadmaps.
• Collaborate with internal and external delivery teams to design and deliver platform features.