Principal, Product Manager- Data/ML

Viant; Los Angeles, Irvine (CA, CA); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Fully paid health insurance

Paid parental leave

Unlimited PTO

Job summary

Viant is seeking a Principal Product Manager (Tech.) to envision, shape, and drive the future of Viant DSP's audience planning, activation, and optimization solutions. You will own the product vision, strategy, definition, and delivery to market, leading cross-functional teams to translate business needs into scalable product capabilities.

The role requires deep technical product management expertise, a data-driven approach, and strong collaboration with engineers, designers, and leadership to

Qualifications

• 7+ years of experience as a product manager.
• 2+ years of online advertising experience.
• Ability to craft data-informed narratives and present clear arguments.
• Understanding of product discovery and product delivery techniques.
• Proven ability to collaborate with engineers, designers and leadership.
• Experience with audience planning, activation and optimization in online media/ads.
• Familiarity with Ad Tech concepts (DSP/SSP, exchanges, DMP, onboarding).

Responsibilities

• Own strategy, roadmap and execution to deliver products to market.
• Lead end-to-end product management for Viant DSP's audience and data products.
• Collaborate with cross-functional teams and customers to identify pain points and opportunities.
• Define differentiated requirements and manage roadmap for audience/data products within Viant DSP.
• Coordinate dependencies and track development against deliverables.
• Drive implementation of strategic and innovative product ideas.
• Conduct in-depth competitive research within the DSP space.
• Communicate KPIs to stakeholders.

Skills

Product management

Online advertising

Data-informed storytelling

Cross-functional collaboration

Audience planning

Ad tech understanding

AI/ML familiarity

Job description

WHAT YOU’LL DO

Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. We are looking for a Principal Product Manager (Tech.) who will envision, shape and drive the future of all audience planning, activation and optimization solutions offered by the Viant DSP. As a product and technology leader, you will lead all aspects of product development and delivery for your products and programs. You will own the product vision, strategy, definition, and delivery to market drawing upon your understanding of technical product management and business expertise to define and rapidly execute on iterative improvements.

THE DAY-TO-DAY

• Own and drive the strategy, roadmap, and execution to deliver products to market
• Lead end-to-end product management efforts for Viant DSP's suite of audience and data products
• Work closely with cross-functional teams internally as well as customers externally to understand pain points and underserved needs to identify opportunities
• Build differentiated requirements, phase them out, and own the roadmap for audience and data products within Viant DSP's self-serve media buying platform
• Manage dependencies with other aspects within the technical environment and track development work against expected deliverables
• Collaborate with cross-functional teams to continually ship functionality to successful outcome
• Generate strategic and innovative product ideas and drive implementation
• Perform in-depth research on competitive offerings within the DSP market
• Effectively communicate relevant KPIs to key stakeholders

GREAT TO HAVE

• 7+ years of experience as a product manager
• 2+ years of online advertising experience
• Demonstrated ability to figure out solutions to complex problems, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative
• Demonstrated understanding of the techniques and methods of product discovery and product delivery
• Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship
• Experience with audience planning, activation and optimization solutions within the online media and advertising space
• Ad Tech experience or understanding of Ad Networks, Exchanges, Real-time Bidding, Programmatic, Demand Side Platforms, Supply Side Platforms, Data Management Platforms, onboarding and Identity Management preferred
• Familiarity with AI/ML, agentic systems, and optimizing workflows is a plus

LIFE AT VIANT

Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.

Base compensation range: $180,000 - $250,000

In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.

About Viant

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.