Principal Product Manager — AI-Driven Content Platform

G2; United States; Remote; USD 150,000 - 190,000; Full time

Job summary

G2 is seeking a US-based Principal Product Manager to lead the strategy across the Content portfolio. You will connect customer objectives with evidence, content creation, rights, distribution, and measurement, while strengthening relationships with existing products.

This senior solo contributor role requires deep experience in content systems and advertising or activation products, with strong cross-functional influence and a track record of delivering coherent, trustworthy offerings.

Qualifications

• 10+ years of product management experience, including principal- or lead-level ownership of customer-facing products.
• Demonstrated product experience in content systems and advertising, adtech, audience activation, or performance-marketing products.
• Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls.
• Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes.
• Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams.
• Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing.
• Excellent communication, customer judgment, and cross-functional influence in ambiguous environments.

Responsibilities

• Own the product strategy and roadmap for the full G2 Content portfolio, not only net-new AI products.
• Define how the current Content portfolio and future capabilities fit together into a coherent customer experience.
• Translate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions.
• Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation.

Skills

Product management leadership

Content systems experience

Adtech / audience activation

AI-enabled workflows

Roadmapping / portfolio planning

Cross-functional collaboration

Communication & influence

Commercial fluency

Job description

G2 is seeking a US-based Principal Product Manager to lead the strategy across the Content portfolio. You will connect customer objectives with evidence, content creation, rights, distribution, and measurement, while strengthening relationships with existing products.

This senior solo contributor role requires deep experience in content systems and advertising or activation products, with strong cross-functional influence and a track record of delivering coherent, trustworthy offerings.