Principal Product Manager, AI Brand Visibility

Adobe; San Jose (CA); On-site; USD 195,000 - 282,000; Full time

Job summary

Adobe is seeking a product leader in California to own the strategy and roadmap for Brand Visibility. You will define how AI-answer-engine signals are ingested and connected into the CMS, analytics, and CDN platforms customers run—AEM Sites and Adobe Analytics included.

You will talk to top-brand marketing leaders daily, sketch the flow, prototype it with AI tools, and validate before engineering picks it up.

Qualifications

• 3–8 years of PM experience in senior or principal scope.
• Deep SEO/GEO expertise with AI-visibility tools or similar.
• Hands-on Semrush experience is a plus.
• Proficient in UX prototyping and user interviews.
• Technical enough to partner credibly with engineering.

Responsibilities

• Own the product strategy and roadmap for Brand Visibility.
• Drive ingestion of AI-answer-engine signals and CMS/analytics/CDN integration (AEM Sites included).
• Talk to top-brand marketing leaders daily and sketch flows.
• Prototype solutions with AI tools and validate before engineering starts.
• Define and own the metrics that prove impact.

Skills

Product management

SEO / AI visibility

UX prototyping

Stakeholder communication

Engineering collaboration

Brand marketing knowledge

Tools

AEM

Adobe Analytics

Job description

Adobe is seeking a product leader in California to own the strategy and roadmap for Brand Visibility. You will define how AI-answer-engine signals are ingested and connected into the CMS, analytics, and CDN platforms customers run—AEM Sites and Adobe Analytics included.

You will talk to top-brand marketing leaders daily, sketch the flow, prototype it with AI tools, and validate before engineering picks it up.