Brand Architect for the AI Era

Adobe; Los Angeles (CA); On-site; USD 198,000 - 287,000; Full time

Job summary

Adobe Creative is seeking a visionary Head of Brand to define the future of Adobe’s identity and ensure its seamless integration into AI-enabled systems. You will own the identity architecture and core brand system across a complex portfolio, guiding typography, color, imagery and verbal identity while maintaining Adobe’s distinctive signature.

You will lead a world-class Brand Design team, shaping brand expressions across products, campaigns and real-world moments, and partnering across

Qualifications

• 15+ years of experience in brand design, visual identity or multidisciplinary brand leadership.
• World-class portfolio of identity systems for iconic global brands.
• Significant experience as Design Partner, Executive Creative Director, Global Brand Design Director or equivalent.
• Meaningful industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent.
• Exceptional taste, visual judgment and systems thinking.
• Experience building identity systems that are both beautifully designed and operationally rigorous.
• Experience navigating portfolio architecture, product brands and complex global organizations.
• Experience building or significantly transforming an in-house brand capability.

Responsibilities

• Define Adobe’s Brand for the New Era, establishing a modern, adaptive global brand.
• Own Adobe’s identity architecture and core brand system across products, audiences and surfaces.
• Ensure verbal identity, naming architecture and tone of voice remain coherent across experiences.
• Build modular, adaptive tools and machine-readable brand logic for speed and scale.
• Embed brand principles into tools and workflows with cross-functional collaboration.
• Lead Brand expression across Adobe by shaping systems and ensuring exceptional craft and imagination.

Skills

Brand design leadership

Systems thinking

Portfolio development

Executive-level presentation

Tools

Adobe Creative Cloud

Generative AI workflows

Job description

Adobe Creative is seeking a visionary Head of Brand to define the future of Adobe’s identity and ensure its seamless integration into AI-enabled systems. You will own the identity architecture and core brand system across a complex portfolio, guiding typography, color, imagery and verbal identity while maintaining Adobe’s distinctive signature.

You will lead a world-class Brand Design team, shaping brand expressions across products, campaigns and real-world moments, and partnering across