Principal Product Manager

Optimizely; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Optimizely in New York, NY seeks a Principal Product Manager to define the product vision and strategy for our AI-driven marketing platform, translating market opportunities into roadmaps and prioritized backlogs. You will collaborate with engineering, design, data science, marketing, sales and customer success to deliver high-impact features.

You will gather feedback, perform market research, write PRDs and user stories, and oversee the lifecycle from discovery to launch, setting success

Qualifications

• Experience shaping product vision and roadmaps for SaaS/marketing technology products.
• Collaboration with engineering, design, data science, marketing, sales, and customer success.
• Strong analytical and research skills with data-driven decision making.
• Excellent communication and storytelling to executives.
• Background in digital marketing or AI-powered platforms; experimentation and analytics familiarity.
• Ability to lead complex initiatives and manage multiple priorities from concept to launch.
• Experience mentoring other product managers and contributing to PM practices.
• Bachelor's degree in Business, CS, Engineering, Marketing, or related field; advanced degree a plus.
• Comfort working on-site in New York, NY with a collaborative, inclusive culture.

Responsibilities

• Gather customer feedback and conduct market and competitive research.
• Write detailed product requirements and user stories.
• Oversee the product lifecycle from discovery to launch and iteration.
• Set success metrics and monitor product performance.
• Champion experimentation and continuous improvement in product decisions.

Skills

Product management

Cross-functional collaboration

Analytical reasoning

Storytelling with stakeholders

Marketing tech / AI familiarity

Leadership of initiatives

Mentoring PMs

Education

Bachelor's degree

Job description

Company Description

Optimizely is an AI-powered marketing platform that unifies content management, content marketing, experimentation, commerce, personalization, and analytics in a single solution. The platform is designed for experience-focused marketers who shape how brands engage and connect with customers across channels. By integrating creative tools with data-driven insights, Optimizely empowers teams to deliver memorable digital experiences and measurable business outcomes. The company enables organizations to scale, optimize, and continuously improve their marketing efforts. More information about Optimizely's products and vision can be found at optimizely.com.

Role Description

The Principal Product Manager role is a full-time, on-site position based in New York, NY. This role is responsible for defining product vision and strategy for key areas of Optimizely's AI-driven marketing platform, translating market opportunities and customer needs into clear product roadmaps and prioritized backlogs. The Principal Product Manager collaborates closely with engineering, design, data science, marketing, sales, and customer success teams to deliver high-impact features, drive product adoption, and ensure alignment with business goals. Day-to-day responsibilities include gathering and analyzing customer feedback, conducting market and competitive research, writing detailed product requirements and user stories, and overseeing the product lifecycle from discovery to launch and iteration. This role also involves setting success metrics, monitoring product performance, and championing experimentation and continuous improvement in product decisions.

Qualifications

• Product management skills, including product strategy, roadmap planning, and requirements definition for complex SaaS or marketing technology products.
• Experience collaborating with cross-functional teams, such as engineering, design, and data science, to deliver scalable, high-quality product solutions.
• Strong analytical and research skills, including data-driven decision-making, market analysis, and customer insight gathering.
• Excellent communication and storytelling abilities to articulate vision, influence stakeholders, and present product plans and outcomes to executive audiences.
• Background in digital marketing, marketing technology, or AI-powered platforms, with understanding of experimentation, personalization, and analytics.
• Demonstrated ability to lead complex initiatives, manage multiple priorities, and drive products from concept through launch and iteration.
• Experience mentoring or guiding other product managers and contributing to product management best practices.
• Bachelor's degree in a relevant field (such as Business, Computer Science, Engineering, Marketing, or related discipline); advanced degree is a plus.
• Comfort working on-site in a fast-paced, collaborative environment in New York, NY, with a focus on inclusivity and diverse perspectives.